Has your Marina Group PR Newsroom Gone Extinct? Bring It Back From the Fossils
If you are a small- to mid-sized marina ownership group, you’re likely diversified enough that it’s difficult to manage a centralized blog, one that can stay topically synchronized for every marina under your umbrella across a range of waterways and regions.
Enter the PR newsroom.
Be Like Iron Man: The Importance of a Marina Blog
Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
Who are you? Your Newsletter Readers Really Want to Know
Some marinas–around this time of the year–do a last-year reflection followed by a new-year goal-setting to prepare to step forward and reach new heights. With the AMI Conference concluding last week, and marine industry stakeholders invigorated as we high-tide ebb our way to spring, now is a great time to review one of the simplest, surest ways to engage customers:
The newsletter.
CMO, DIY, or a Marina Marketing Agency: What’s Right for You?
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
Get Visible: Sponsor Your Local Holiday Event
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
The 2024 AMI Conference Speaker and Session Schedule is Here To Browse
Here are the relevant details for the 2024 AMI Conference, with links to pre-conference activities, conference courses, and avenues of registration.
Grow Revenue and Community: The Benefits of Boat Clubs
Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.
The Value of Marina Safety Policies and Literature
Today, we cover how seemingly “afterthought” marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.
Hammer & Nail Welcomes Cedar Bayou Marina on Lake Texoma, Texas
Endless stories could be told about a lake that holds a “Burning of the Socks” event each spring, or one that draws anglers to one of the world’s only self-sustaining striped bass populations. These forested shores that hold so much American history are home to Cedar Bayou Marina, which Hammer & Nail has joined with to bring its story to a wider audience.
Down-season: How to Audit and Strengthen Your Marina’s Fine Points
As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. Here are a few of the “fine points” a marina manager can address in the fall down-season to self-assess and strengthen their marina’s brand credibility.
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