Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.
Today, we cover how seemingly “afterthought” marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.
As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. Here are a few of the “fine points” a marina manager can address in the fall down-season to self-assess and strengthen their marina’s brand credibility.
It’s your marina’s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.
Summer is over. You’re allowed to exhale. What’s next? There’s a pocket here to bolster a seriously undervalued piece of your marina business, and the core of it is routine care. Your service department and boat maintenance.
As a marina manager, what can I do about boater safety? Here are a few basic boater safety guidelines that will help ensure your clients have a safe holiday with a greater sense of security in calling your marina their home on the water.
Here are the types of direct messaging available to marina managers, why they’re integral to workflow, and how you can strengthen boater communications and relationships with the ease of a simple text message.