Explore grant opportunities for marinas to improve infrastructure, support boating communities, and enhance your marina’s appeal.
Grants for marinas: The free money available for projects to enhance your waterfront
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Marina Management
What does good, trust-building hurricane communication look like?
A marina manager can’t control the storm. But they can control how they help their tenants get through it. There’s no greater time to demonstrate your trustworthiness than during a hurricane.
A digital treasure chest of Goonie gold: Increase your five-star reviews
Not only do your reviews look good reflecting outward, but a growth-oriented manager will study their reviews for how they can improve internally. They are a foundational support of your digital presence – good reviews – and testimonials – are a must.
Today, we discuss the strategy behind your feedback, and how to get more of it.
Be Like Iron Man: The Importance of a Marina Blog
Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
CMO, DIY, or a Marina Marketing Agency: What’s Right for You?
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
Get Visible: Sponsor Your Local Holiday Event
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
Grow Revenue and Community: The Benefits of Boat Clubs
Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.
The Value of Marina Safety Policies and Literature
Today, we cover how seemingly “afterthought” marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.
Down-season: How to Audit and Strengthen Your Marina’s Fine Points
As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. Here are a few of the “fine points” a marina manager can address in the fall down-season to self-assess and strengthen their marina’s brand credibility.
A Storm Is Coming – How to Protect Your Boaters
It’s your marina’s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.