Marina Dock Age Magazine Features Marina Del Ray in a Compelling Study of the Benefits of Short-term Rentals for Your Marina
The high-upside of short-term rentals to bring in the new faces of recreational boating
One such method was detailed in the first 2022 issue of Marina Dock Age—breaking down the impressive growth benefits of utilizing Airbnb lodgings through analysis of the largest marina in Louisiana—Marina Del Ray.
The meat of Marina Del Ray’s experience initiating Airbnb rentals went something like this:
Marina Del Ray was pitched the idea that they should convert dormant storage space into rentals by Hammer & Nail Marketing, a boutique marketing company that specializes in marina marketing for small- to mid-sized marinas. The analysis walks through the importance of learning local inspection requirements and zoning regulations, how to price units, the pandemic’s effect on sales, and the little things that will make your marina’s lodgings memorable—like making sure your guests’ fridge is full of beer.
If you’re reading this, you’re likely already aware of the promising state of the industry and the incoming tide of newcomers who want to explore the water. Translating this knowledge into actionable growth is the next step, and short-term rentals through Airbnb or VRBO are a solution with a high upside and low risk of making your hair fall out from stress.
When the trend becomes a norm at marinas across the industry, that casual boater checking out the weather on their porch is going to think about more than just getting out on the water. They’ll be wondering about the softness of your beds, the smell of steak wafting from the marina restaurant, and what it’s like to see sunsets from the porch of a feature that you developed for growth and they bought into for an experience.
Visit Marina Dock Age to read the entirety of the short-term rental breakdown entitled “Implementing Airbnb Lodgings: How to Evolve Your Marina’s Perception from Shoreside Storage to a Relaxation Alcove”.
Article by Hammer and Nail Marketing
WHAT IS HAMMER & NAIL?
Hammer & Nail specializes in marina marketing. From small to mid sized marinas, we design custom, targeted strategies to help build and expand client bases.
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