Hammer and Nail will partake in a Docks Expo roundtable: Are you going?
Marina Dock Age hosts The Docks Expo & Marina Conference as it enters its 10th year from December 10th to 12th in Nashville, with the presence of Hammer and Nail Marketing at an educational roundtable.
The great marina manager migration: 2025 AMI Conference registration is now open
AMI announced this week that registration has officially opened for the 2025 AMI Conference & Expo, which will bring industry professionals from every corner of the country to Fort Lauderdale from January 28th to 30th, 2025.
Virtual tours for marinas: Get cinematic with your waterfront
By showcasing your marina’s unique features, virtual tours make it easy for potential customers to explore remotely and connect with your services. Let’s talk about the tools and strategies to create captivating tours that can boost your online visibility and attract new visitors from afar.
A digital treasure chest of Goonie gold: Increase your five-star reviews
Not only do your reviews look good reflecting outward, but a growth-oriented manager will study their reviews for how they can improve internally. They are a foundational support of your digital presence – good reviews – and testimonials – are a must.
Today, we discuss the strategy behind your feedback, and how to get more of it.
Has your Marina Group PR Newsroom Gone Extinct? Bring It Back From the Fossils
If you are a small- to mid-sized marina ownership group, you’re likely diversified enough that it’s difficult to manage a centralized blog, one that can stay topically synchronized for every marina under your umbrella across a range of waterways and regions.
Enter the PR newsroom.
Be Like Iron Man: The Importance of a Marina Blog
Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
Who are you? Your Newsletter Readers Really Want to Know
Some marinas–around this time of the year–do a last-year reflection followed by a new-year goal-setting to prepare to step forward and reach new heights. With the AMI Conference concluding last week, and marine industry stakeholders invigorated as we high-tide ebb our way to spring, now is a great time to review one of the simplest, surest ways to engage customers:
The newsletter.
CMO, DIY, or a Marina Marketing Agency: What’s Right for You?
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
Get Visible: Sponsor Your Local Holiday Event
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
The 2024 AMI Conference Speaker and Session Schedule is Here To Browse
Here are the relevant details for the 2024 AMI Conference, with links to pre-conference activities, conference courses, and avenues of registration.
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