Be Like Iron Man: The Importance of a Marina Blog
Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
CMO, DIY, or a Marina Marketing Agency: What’s Right for You?
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
Get Visible: Sponsor Your Local Holiday Event
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
The 2024 AMI Conference Speaker and Session Schedule is Here To Browse
Here are the relevant details for the 2024 AMI Conference, with links to pre-conference activities, conference courses, and avenues of registration.
Grow Revenue and Community: The Benefits of Boat Clubs
Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.
The Value of Marina Safety Policies and Literature
Today, we cover how seemingly “afterthought” marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.
Hammer & Nail Welcomes Cedar Bayou Marina on Lake Texoma, Texas
Endless stories could be told about a lake that holds a “Burning of the Socks” event each spring, or one that draws anglers to one of the world’s only self-sustaining striped bass populations. These forested shores that hold so much American history are home to Cedar Bayou Marina, which Hammer & Nail has joined with to bring its story to a wider audience.
Down-season: How to Audit and Strengthen Your Marina’s Fine Points
As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. Here are a few of the “fine points” a marina manager can address in the fall down-season to self-assess and strengthen their marina’s brand credibility.
A Storm Is Coming – How to Protect Your Boaters
It’s your marina’s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.
The 2024 AMI Conference & Expo announces its opening keynote speaker
AMI released an exciting bit of news that revealed it will build on 2023’s conference theme that focused on team-building and fostering competent marina management structures internally. This year’s opening keynote speaker at the AMI Conference & Expo in Fort Lauderdale, Bill Benjamin, will introduce the conference with an address about the “last 8% culture system.”
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