Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.
Here are the relevant details for the 2024 AMI Conference, with links to pre-conference activities, conference courses, and avenues of registration.
Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.
Today, we cover how seemingly “afterthought” marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.
Endless stories could be told about a lake that holds a “Burning of the Socks” event each spring, or one that draws anglers to one of the world’s only self-sustaining striped bass populations. These forested shores that hold so much American history are home to Cedar Bayou Marina, which Hammer & Nail has joined with to bring its story to a wider audience.
As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. Here are a few of the “fine points” a marina manager can address in the fall down-season to self-assess and strengthen their marina’s brand credibility.
It’s your marina’s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.
AMI released an exciting bit of news that revealed it will build on 2023’s conference theme that focused on team-building and fostering competent marina management structures internally. This year’s opening keynote speaker at the AMI Conference & Expo in Fort Lauderdale, Bill Benjamin, will introduce the conference with an address about the “last 8% culture system.”
Summer is over. You’re allowed to exhale. What’s next? There’s a pocket here to bolster a seriously undervalued piece of your marina business, and the core of it is routine care. Your service department and boat maintenance.