{"id":25626,"date":"2024-03-15T17:40:26","date_gmt":"2024-03-15T22:40:26","guid":{"rendered":"https:\/\/marketingmarinas.com\/?p=25626"},"modified":"2024-03-15T17:50:54","modified_gmt":"2024-03-15T22:50:54","slug":"the-importance-of-a-marina-blog","status":"publish","type":"post","link":"https:\/\/marketingmarinas.com\/the-importance-of-a-marina-blog\/","title":{"rendered":"Be Like Iron Man: The Importance of a Marina Blog"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.0&#8243; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;THE BOARD&#8221; subhead=&#8221;A Blog To Help The Marina Owner Understand Online Marketing&#8221; text_orientation=&#8221;center&#8221; header_scroll_down=&#8221;on&#8221; scroll_down_icon=&#8221;%%0%%&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.37)&#8221; logo_image_url=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png&#8221; content_max_width=&#8221;none&#8221; _builder_version=&#8221;4.19.5&#8243; title_level=&#8221;h2&#8243; subhead_font_size=&#8221;20px&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg&#8221; parallax=&#8221;on&#8221; custom_button_one=&#8221;on&#8221; button_one_border_color=&#8221;#ffffff&#8221; button_one_icon=&#8221;&#x23;||divi||400&#8243; button_one_icon_placement=&#8221;left&#8221; custom_padding=&#8221;0px||90px||false|false&#8221; custom_padding_tablet=&#8221;||80px||false|false&#8221; custom_padding_phone=&#8221;||70px||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;padding-top:100px;&#8221; custom_css_subtitle=&#8221;margin-bottom: 20px&#8221; background_url=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||15px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;http:\/\/marketingmarinas.com\/blog&#8221; button_text=&#8221;Back to the Blog&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_border_width=&#8221;0px&#8221; button_font=&#8221;|||on|||||&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50.5156px|0px|50.5156px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title author=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;35px&#8221; title_line_height=&#8221;1.2em&#8221; meta_font=&#8221;Abel||||||||&#8221; meta_text_color=&#8221;#0f0f0f&#8221; meta_font_size=&#8221;15px&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; title_font_size_tablet=&#8221;33px&#8221; title_font_size_phone=&#8221;28px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; custom_css_post_meta=&#8221;font-family: &#8216;JosefinSans-Regular&#8217;;||display:block;&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; alt=&#8221;Iron Man&#8221; title_text=&#8221;Iron Man&#8221; _builder_version=&#8221;4.24.2&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>So, here\u2019s the analogy:\u00a0<\/p>\n<p>Before he was Iron Man, Tony Stark was already a formidable dude. Super-rich billionaire prodigy \u2013 basically the Mozart of Marvel technology. And before Tony Stark, Robert Downey Jr. was already an established actor, but\u00a0<em>Iron Man<\/em>\u00a0is what took him to a new level of ubiquitous superstardom.\u00a0<\/p>\n<p>Your marina may already be a formidable marketing presence. You\u2019ve got a newsletter \u2013 that\u2019s great. You\u2019ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they\u2019re filled with moonbeams.\u00a0<\/p>\n<p>Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_text_color=&#8221;#b5b5b5&#8243; custom_margin=&#8221;||14px||false|false&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Bodybuild your SEO presence<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/03\/Arnold.jpg&#8221; alt=&#8221;Arnold Schwarzenegger as Mr. Universe&#8221; title_text=&#8221;Arnold Schwarzenegger as Mr. Universe&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#848484&#8243; text_font_size=&#8221;14px&#8221; text_letter_spacing=&#8221;0.8px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Arnold Schwarzenegger as <a href=\"https:\/\/www.youtube.com\/watch?v=c7Iaz_r2t-g\" target=\"_blank\" rel=\"noopener\">Mr. Universe<\/a>, 1969<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;23px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The tactical advantage to implementing a consistent blog is that you\u2019ve just put your SEO in the gym. Your SEO, or Search Engine Optimization, in its simplest description, is the language you use within your marina\u2019s online presence to rank highly in search results. As a marina that is likely surrounded by competing marinas within just a couple miles, achieving those top Google rankings is paramount for converting nearby boaters.<\/p>\n<p>A marina\u2019s blog can greatly enhance its SEO by approaching blog content from a niche angle, such as:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;23px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Writing a community event calendar. Cover the major upcoming events in your marina\u2019s community, and your reach expands beyond those simply searching for a slip. You\u2019re now on the radar of your entire community.<\/li>\n<li>Writing a weekly fishing report. You\u2019re already an authority on your waterfront. Let people know this, and they\u2019ll gravitate to you for information, and perhaps you\u2019ll soon see them buying bait and gear in your ship store.<\/li>\n<li>Writing operational marina updates. Search engines like Google take notice when a website maintains an active presence. That marina site that has not been touched since 2016 is not showing up like yours when you write a blog post telling tenants that you\u2019ve renovated your dock pilings or added a new restaurant menu item.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_text_color=&#8221;#b5b5b5&#8243; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Build your community relationships<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Here\u2019s an example:<\/p>\n<p>A lighted boat parade is upcoming along your shoreline before Christmas. The path of the parade will bypass three marinas. Food trucks are set up on your street, and independent artists are out with booths selling their art. Your marina is the only marina that gives the event publicity.\u00a0<\/p>\n<p>You write a 200-word blog post about it, letting people know the what, when, and where, telling folks there\u2019s free parking right in front of your marina. You take a snippet of this blog post and cross-post it to all your social media platforms. You tag and shout out each of the local vendors who will set up for the event, showing your appreciation for surrounding local businesses. You then take pictures of the event, and write a follow-up post for your blog or your newsletter, positioning your marina as the center of the action.\u00a0<\/p>\n<p>The marina across the bay from you\u2013it may be a completely competent business. But they\u2019ve laid dormant while you\u2019ve utilized the free publicity from a community-wide event and strengthened or started relationships with members of your community. Some of these folks may not yet be boaters, but when it\u2019s a sunny summer day and they want to try paddleboarding or a Sea-doo rental, they may think of you.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/03\/e7245f08-c968-003a-b700-96b03c216e37.jpg&#8221; alt=&#8221;sea-doo in the water with the boat in the background&#8221; title_text=&#8221;sea-doo in the water with the boat in the background&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_text_color=&#8221;#b5b5b5&#8243; custom_margin=&#8221;||14px||false|false&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Marina marketing with blogs builds authority<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;23px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You know the deepest intricacies of running a marina, of the boats by your docks, of the curves and depths of your shoreline. Your staff knows this. But that retired fella who just bought his dream bass boat and hasn\u2019t yet decided where to keep it?\u00a0<\/p>\n<p>They may be browsing marina websites. They see your fishing report blog posts, and decide you\u2019re the type of friendly authority with whom they want to forge a long-term relationship. Your marina has all the amenities any boater could ask for \u2013 your blog gives those amenities muscle.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_text_color=&#8221;#b5b5b5&#8243; custom_margin=&#8221;||14px||false|false&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to host a marina blog<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;23px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There\u2019s a good chance your website platform offers a tab where you can log into your dashboard, write a blog post, and publish it directly to a blog page. If your site is custom and doesn\u2019t currently have a blog page, you can ask your web builder to help you set it up.<\/p>\n<p>Platforms like Squarespace or WordPress are designed with integrated blog posting. Once you get started, here are some best practices:<\/p>\n<ul>\n<li>Whether it\u2019s weekly, monthly, or quarterly, be consistent.<\/li>\n<li>Run your post through a free editing tool like Grammarly. Potential customers notice and make judgments based on grammar.<\/li>\n<li>Make your posts pop with original photos.<\/li>\n<\/ul>\n<p>Most of all, have fun with it. You can write about literally anything. Do you have a flourishing service department? Write a whole post about how good you are at tune-ups. A marina blog is another outlet for your voice.<\/p>\n<p>Exercise it.<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Article by <em><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/hammerandnailmarketing.com\" target=\"_blank\" rel=\"noopener\">Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg&#8221; alt=&#8221;Hammer and Nail Marketing&#8221; title_text=&#8221;Hammer and Nail Marketing&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_3_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>WHAT IS HAMMER &amp; NAIL?<\/h3>\n<p>Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n<p>We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=&#8221;SUBSCRIBE TO OUR NEWSLETTER&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@&#8221; button_text=&#8221;SUBSCRIBE&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;1.4em&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;1px&#8221; button_use_icon=&#8221;off&#8221; button_custom_margin=&#8221;9px||||false|false&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;57px||57px||true|false&#8221; custom_padding=&#8221;64px||64px||true|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;9px&#8221; global_module=&#8221;25305&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#000000&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|desktop&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#000000&#8243;]<\/p>\n<p>No spam, we promise! Just the latest marina marketing tips.<\/p>\n<p>[\/et_pb_cta][et_pb_post_nav in_same_term=&#8221;on&#8221; prev_text=&#8221;%title&#8221; next_text=&#8221;%title&#8221; _builder_version=&#8221;4.17.3&#8243; title_font=&#8221;Abel||||||||&#8221; title_text_color=&#8221;#7a7a7a&#8221; title_font_size=&#8221;15px&#8221; title_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;20px||25px||false|false&#8221; custom_css_main_element=&#8221;font-family: &#8216;JosefinSans-Regular&#8217;;||margin-top: 80px;&#8221; custom_css_links=&#8221;font-family: &#8216;JosefinSans-Regular&#8217;;&#8221; custom_css_prev_link=&#8221;color: #383838 !important;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.16.0&#8243; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;23px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.1em&#8221; body_font_size=&#8221;17px&#8221; body_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][et_pb_post_nav _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Abel||||||||&#8221; title_font_size=&#8221;16px&#8221; title_letter_spacing=&#8221;0.5px&#8221; title_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][et_pb_text admin_label=&#8221;Social&#8221; _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;|||on|||||&#8221; text_font_size=&#8221;20&#8243; global_colors_info=&#8221;{}&#8221;]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; border_radii=&#8221;on|100%|100%|100%|100%&#8221; link_shape=&#8221;circle&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/hammerandnailmarketing\/&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#517fa4&#8243; bg_color=&#8221;#517fa4&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#3b5998&#8243; bg_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_comments _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; form_field_background_color=&#8221;#FFFFFF&#8221; form_field_text_color=&#8221;#000000&#8243; form_field_focus_background_color=&#8221;#f2f2f2&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;25px&#8221; title_font=&#8221;|||on|||||&#8221; form_field_font=&#8221;Open Sans||||||||&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_border_width=&#8221;2px&#8221; border_radii_fields=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_fields=&#8221;1px&#8221; border_color_all_fields=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your marina may already be a formidable marketing presence. You\u2019ve got a newsletter \u2013 that\u2019s great. You\u2019ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they\u2019re filled with moonbeams. <\/p>\n<p>Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.<\/p>\n","protected":false},"author":3,"featured_media":25630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"marina event\" title_text=\"marina event\" _builder_version=\"4.23.1\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"]This is not a chess match in sun-dappled Central Park. This is one v. one v. one. A cage match. Chairs and ladders. Pay-per-view television. Only one marketing option makes it out alive.<\/p><p>Alright, so it\u2019s not that dramatic. But once you decide it\u2019s time to make an assertive decision to expand your marina marketing efforts, the choice arises as one with gravitas. This person or team will be in charge of the way you\u2019re perceived, the words you say publicly, and your entire image.<\/p><p>You are entrusting a Chief Marketing Officer or agency with your livelihood.<\/p><p>Before you choose an external expert (or choose yourself) to develop and execute a marina marketing strategy, this is homework that\u2019s helpful to approach from multiple angles. Experience, cost, personality, ego, turnaround time. These are all factors that can stagnate your marketing or launch you into a new tier of income.<\/p><p>Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p><h2>Do-it-yourself: Time, energy, control<\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<span style=\"text-decoration: underline;\">Potential obstacles to consider:<\/span><\/p><ul><li>Time expenditure<\/li><li>The mental strain of adding an entire division to your workload<\/li><li>Potential lack of expertise and knowledge of marketing strategies<\/li><\/ul><p><span style=\"text-decoration: underline;\">Potential Benefits:<\/span><\/p><ul><li>Minimal financial overhead<\/li><li>Complete autonomy over creative direction and outcome<\/li><li>Sense of pride and achievement<\/li><\/ul><p>Here\u2019s a biased take, but one with merit: the time a manager spends personally brainstorming, organizing, developing, and executing a marketing strategy, could outweigh any of the benefits. The logistical number of hours required to oversee marketing\u2013especially for a marina with 100+ slips and a restaurant\u2013presents a palpable tension with a manager\u2019s other daily duties.<\/p><p>The upside of a do-it-yourself marketing approach? It\u2019s a viable option for small marinas with a baseline of amenities who need something simple. Maybe this marina has a long-time clientele, all their slips are booked year-round, and what they need is a social media presence and occasional email campaign to maintain their base.<\/p><p>The do-it-yourself marina manager may also gain a greater sense of emotional investment in their business. They\u2019re doing everything, this is their brainchild, and the manager has a direct arterial relationship between the product and any future growth.[\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/01\/marina-US-flag-01.jpg\" alt=\"marina US flag\" title_text=\"marina US flag\" show_bottom_space=\"off\" force_fullwidth=\"on\" _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"30px||30px||true|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p><h2>Marina Marketing with a Chief Marketing Officer<\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<span style=\"text-decoration: underline;\">Potential obstacles to consider:<\/span><\/p><ul><li>A CMO may not have the same breadth of abilities as an agency (web design, maintenance, blog content)<\/li><li>Depending on marina size, the workload could foster an environment where the CMO is \u201cstretched too thin\u201d and work is delayed or diluted<\/li><li>Cost of an additional full-time salary<\/li><\/ul><p><span style=\"text-decoration: underline;\">Potential benefits:<\/span><\/p><ul><li>Familiar, close relationship with the person in charge of your marina marketing<\/li><li>A known face and point of contact to represent your marina in marine industry networks<\/li><li>A presence that can adapt to your marina\u2019s culture from the inside and promote the marina with deep authority<\/li><li>Adaptive to marina culture<\/li><\/ul><p>A core upside of hiring a chief marketing officer is that the manager has just hired a person who is going to get their hands dirty in building new relationships and expanding the marina\u2019s reach. They are the \u201cpoint person\u201d for marketing, and therefore could potentially handle events, emails, customer comments and complaints, and social media. This person is a familial, integrated piece of the marina that can adapt to your culture and serve as a voice for the marina\u2019s brand and direction. Achieving success with a CMO means getting the hire right is imperative.<\/p><p>A restriction of hiring a CMO is that their bandwidth is limited. Say that the manager has an ownership stake in five marinas, and each of these marinas has a daily social media presence, an active blog, restaurants, short-term rentals, and events. This is an unwieldy workload and one in which the CMO may not have the expertise to cure certain hiccups. Maybe the CMO excels in social media but is inefficient with event planning, or perhaps they are a great relationship-builder but cannot troubleshoot the issue personally when a website goes down.[\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/01\/marina-marketing-agency.jpg\" alt=\"marina marketing agency\" title_text=\"marina marketing agency\" _builder_version=\"4.24.0\" _module_preset=\"default\" custom_margin=\"30px||30px||true|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p><h2>Marina marketing with an agency (like Hammer & Nail)<\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<span style=\"text-decoration: underline;\">Potential obstacles to consider:<\/span><\/p><ul><li>Higher monthly cost than DIY<\/li><li>They may have less hands-on knowledge of your waterfront and therefore cannot capitalize as well on the character or marina nuances<\/li><\/ul><p><span style=\"text-decoration: underline;\">Potential benefits:<\/span><\/p><ul><li>Utilize a team with a deep well of abilities, from web maintenance to blog writing<\/li><li>Efficient project turnaround time<\/li><li>May have a deeper network of established marine industry connections<\/li><li>Ability to take the marina \u201cabove and beyond\u201d with advanced SEO and long-form content capabilities<\/li><li>Flexible to develop strategy for a wide spectrum of marina brands<\/li><\/ul><p>A primary hangup with hiring a marina marketing team could be the budget. If a marina has eight slips in a tiny cove in the corner of a lake, it may be more cost-effective for the marina manager to shoulder the marketing efforts at the expense of reach and ability. However, for many marina managers, their size means nothing here. Quality is everything. They want experts and the best group of creative minds to lead their business.<\/p><p>A prominent upside of hiring an agency is that the manager has just hired a Swiss Army knife. They\u2019ve got website maintenance, design, social media, blog content, strategy, and event promotion, all working with lean efficiency. The manager has peace of mind and a business actively moving closer to their vision.[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p><h2>Do your research!<\/h2><p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]That\u2019s the most important factor in a marina\u2019s marketing evolution. A manager can make evaluations based on:<\/p><ul><li>Who the person\/company has worked with previously<\/li><li>What are people saying about them?<\/li><li>What are their breadth of skills?<\/li><\/ul><p>Most of all, a manager goes to work every day with a pile of tasks and potential stressors. It\u2019s important to simply find a person or team that you like, that you work well with, that wants to enthusiastically adapt to your vision and help you get to where you want to go.[\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><h4>Article by <em><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/hammerandnailmarketing.com\" target=\"_blank\" rel=\"noopener\">Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4><p>[\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p><h3>WHAT IS HAMMER & NAIL?<\/h3><p>Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p><p>We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p><p>No spam, we promise! Just the latest marina marketing tips.<\/p><p>[\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7,22],"tags":[24],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25626"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25626"}],"version-history":[{"count":10,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25626\/revisions"}],"predecessor-version":[{"id":25640,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25626\/revisions\/25640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25630"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}