[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”marina event” title_text=”marina event” _builder_version=”4.23.1″ _dynamic_attributes=”src” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
This is not a chess match in sun-dappled Central Park. This is one v. one v. one. A cage match. Chairs and ladders. Pay-per-view television. Only one marketing option makes it out alive.<\/p>\n
Alright, so it\u2019s not that dramatic. But once you decide it\u2019s time to make an assertive decision to expand your marina marketing efforts, the choice arises as one with gravitas. This person or team will be in charge of the way you\u2019re perceived, the words you say publicly, and your entire image.<\/p>\n
You are entrusting a Chief Marketing Officer or agency with your livelihood.<\/p>\n
Before you choose an external expert (or choose yourself) to develop and execute a marina marketing strategy, this is homework that\u2019s helpful to approach from multiple angles. Experience, cost, personality, ego, turnaround time. These are all factors that can stagnate your marketing or launch you into a new tier of income.<\/p>\n
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Potential obstacles to consider:<\/span><\/p>\n Potential Benefits:<\/span><\/p>\n Here\u2019s a biased take, but one with merit: the time a manager spends personally brainstorming, organizing, developing, and executing a marketing strategy, could outweigh any of the benefits. The logistical number of hours required to oversee marketing\u2013especially for a marina with 100+ slips and a restaurant\u2013presents a palpable tension with a manager\u2019s other daily duties.<\/p>\n The upside of a do-it-yourself marketing approach? It\u2019s a viable option for small marinas with a baseline of amenities who need something simple. Maybe this marina has a long-time clientele, all their slips are booked year-round, and what they need is a social media presence and occasional email campaign to maintain their base.<\/p>\n The do-it-yourself marina manager may also gain a greater sense of emotional investment in their business. They\u2019re doing everything, this is their brainchild, and the manager has a direct arterial relationship between the product and any future growth.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/01\/marina-US-flag-01.jpg” alt=”marina US flag” title_text=”marina US flag” show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”30px||30px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Potential obstacles to consider:<\/span><\/p>\n Potential benefits:<\/span><\/p>\n A core upside of hiring a chief marketing officer is that the manager has just hired a person who is going to get their hands dirty in building new relationships and expanding the marina\u2019s reach. They are the \u201cpoint person\u201d for marketing, and therefore could potentially handle events, emails, customer comments and complaints, and social media. This person is a familial, integrated piece of the marina that can adapt to your culture and serve as a voice for the marina\u2019s brand and direction. Achieving success with a CMO means getting the hire right is imperative.<\/p>\n A restriction of hiring a CMO is that their bandwidth is limited. Say that the manager has an ownership stake in five marinas, and each of these marinas has a daily social media presence, an active blog, restaurants, short-term rentals, and events. This is an unwieldy workload and one in which the CMO may not have the expertise to cure certain hiccups. Maybe the CMO excels in social media but is inefficient with event planning, or perhaps they are a great relationship-builder but cannot troubleshoot the issue personally when a website goes down.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2024\/01\/marina-marketing-agency.jpg” alt=”marina marketing agency” title_text=”marina marketing agency” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”30px||30px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Potential obstacles to consider:<\/span><\/p>\n Potential benefits:<\/span><\/p>\n A primary hangup with hiring a marina marketing team could be the budget. If a marina has eight slips in a tiny cove in the corner of a lake, it may be more cost-effective for the marina manager to shoulder the marketing efforts at the expense of reach and ability. However, for many marina managers, their size means nothing here. Quality is everything. They want experts and the best group of creative minds to lead their business.<\/p>\n A prominent upside of hiring an agency is that the manager has just hired a Swiss Army knife. They\u2019ve got website maintenance, design, social media, blog content, strategy, and event promotion, all working with lean efficiency. The manager has peace of mind and a business actively moving closer to their vision. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n That\u2019s the most important factor in a marina\u2019s marketing evolution. A manager can make evaluations based on:<\/p>\n Most of all, a manager goes to work every day with a pile of tasks and potential stressors. It\u2019s important to simply find a person or team that you like, that you work well with, that wants to enthusiastically adapt to your vision and help you get to where you want to go.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav 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background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_comments _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_focus_background_color=”#f2f2f2″ header_level=”h2″ header_font=”|||on|||||” header_font_size=”25px” title_font=”|||on|||||” form_field_font=”Open Sans||||||||” custom_button=”on” button_text_color=”#000000″ button_border_width=”2px” border_radii_fields=”on|8px|8px|8px|8px” border_width_all_fields=”1px” border_color_all_fields=”#000000″ global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself. <\/p>\n","protected":false},"author":3,"featured_media":25607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"marina event\" title_text=\"marina event\" _builder_version=\"4.23.1\" _dynamic_attributes=\"src\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Look up any major sports stadium and you\u2019ll see arena names are almost ubiquitous with corporatized, if not comedic, imagery. The Crypto.com Arena (Los Angeles). Guaranteed Rate Field (Chicago). Pampers Swaddlers Disposables Stadium.\u00a0<\/p> Alright, so the last one is a bit hyperbolic. But the reason major companies put their name on event spaces is simple: the branding works. Even the marine industry has gotten in on the sponsorship game, as Suzuki Marine became the Official Outboard Motor of the Tampa Bay Buccaneers<\/a>.\u00a0<\/p> On the micro level, the holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> The marina manager benefits from an event sponsorship on three fronts:\u00a0\u00a0<\/p> Here\u2019s an example:\u00a0<\/p> We recently directed our weekly \u201cBoater\u2019s Spotlight\u201d corner to appreciate the December lighted boat parades that have been illuminating our waterways from coast to coast. One of the more prominent lighted boat parades is the San Diego Bay Parade of Lights, which takes place over two weekends, December 10th and December 17th.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/12\/20221202-Parade-of-Lights.jpg\" alt=\"San Diego Parade of Lights\" title_text=\"San Diego Parade of Lights\" show_bottom_space=\"off\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\" force_fullwidth=\"on\"][\/et_pb_image][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#a8a8a8\" text_font_size=\"14px\" text_orientation=\"center\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> photo: portofsandiego.org<\/a><\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#000000\" custom_margin=\"||11px|||\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> The San Diego Bay Parade of Lights<\/a> shares some common themes with other boat parades: Christmas decoration, \u201cBest of\u201d awards, and vibrant shorelines lined with crowds and the wispy curl of hot cocoa steam. Where it differs from other small-town or city boat parades is in its scale. The 2023 San Diego Bay Parade of Lights had 46 unique sponsors<\/a>. 46! Among these marine industry sponsors are Sea Tow San Diego<\/a>, Sun Harbor Marina<\/a>, and Marine Group Boat Works<\/a>, among a myriad of others.\u00a0<\/p> The relationship is symbiotic\u2013the sponsors can financially support an enormous event and in return, draw immense attention to their businesses. According to a 2017 U.S. Census Bureau estimate<\/a>, the population of San Diego is just over 1.4 million. The number of people who attend the San Diego Bay Parade of Lights is projected at 100,000, or over 7% of the entire Bay Area population.\u00a0<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> It\u2019s difficult to place tangible return-on-investment benchmarks on a name sponsorship. A marina doesn\u2019t generally stamp its name on an event, and the next day forty slips are filled. The investment return is calculated in the intangibles: brand awareness, cultural relevancy, customer loyalty, and new customer awareness.<\/p> A 2020 article by Forbes called \u201cProving the Financial Contribution of Sponsorships To The Business\u201d<\/a> explored how to quantify the benefits of a name sponsorship. The writer, Stephen Diorio, included a quote by the Marketing Accountability Standards Board<\/a> (MASB) CEO Tony Pace that addressed the idea of the intangible delayed returns of advertising and sponsorship:<\/p> In the marketing world, the real Super Bowl winner won\u2019t be determined until the fourth quarter. Of the calendar year. From a financial standpoint, the associative value in terms of prominence and popularity of sponsoring the Super Bowl, Academy Awards, or Grammy Awards has a very long tail that can last nine months. More importantly, the financial impact these sponsorship assets can have on brand preference, customer activation and loyalty have a huge multiplier effect. Firms that use financial discipline and get the brand, activation and loyalty aspects of their programs right can get a 10X return on sponsorship investments.<\/p><\/blockquote> Your marina likely isn\u2019t dishing out a million dollars for a 30-second spot at the local boat parade. But within your community, showing up over your competitor who isn\u2019t providing sponsorship is a massive boost in customer preference and loyalty. This calls back to the San Diego Bay Parade of Lights sponsors list, and backs up why multiple marinas within the same body of water supported the event to have brand inclusion.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/12\/marina-event-2.jpg\" alt=\"marina event\" title_text=\"marina event\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_margin=\"30px||30px||true|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Even for large-scale events, the organizers want your sponsorship dollars and will usually have a contact listed. The San Diego Bay Parade of Lights lists a contact directly on a \u201cSponsors\u201d page<\/a> to encourage businesses to support the event. When deciding to sponsor a local gathering, it can be helpful to go into it prepared with a few basic questions:\u00a0<\/p> Sponsoring your small-town holiday parade or boat show is a once- or twice-per-year opportunity, and it can be hard to gauge from a financial perspective if it\u2019s worth it. But from an interpersonal standpoint, it\u2019s priceless.\u00a0<\/p> You get to directly contribute to the children pointing excitedly at the lights glowing in the dusk, the parents sipping warm drinks, and the delicious street food wafting along the shore. It\u2019s a chance to show that your marina family truly shows up for its community.<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! 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Marina Marketing with a Chief Marketing Officer<\/h2>\n
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Marina marketing with an agency (like Hammer & Nail)<\/h2>\n
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Do your research!<\/h2>\n
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Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
The \u201cBig Picture\u201d Benefits of Name Sponsorship<\/h2>
The ROI on Event Sponsorships<\/h2>
How to Logistically Sponsor an Event<\/h2>
Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>