[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”marina event” title_text=”marina event” _builder_version=”4.23.1″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Look up any major sports stadium and you\u2019ll see arena names are almost ubiquitous with corporatized, if not comedic, imagery. The Crypto.com Arena (Los Angeles). Guaranteed Rate Field (Chicago). Pampers Swaddlers Disposables Stadium.\u00a0<\/p>\n
Alright, so the last one is a bit hyperbolic. But the reason major companies put their name on event spaces is simple: the branding works. Even the marine industry has gotten in on the sponsorship game, as Suzuki Marine became the Official Outboard Motor of the Tampa Bay Buccaneers<\/a>.\u00a0<\/p>\n On the micro level, the holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The marina manager benefits from an event sponsorship on three fronts:\u00a0\u00a0<\/p>\n Here\u2019s an example:\u00a0<\/p>\n We recently directed our weekly \u201cBoater\u2019s Spotlight\u201d corner to appreciate the December lighted boat parades that have been illuminating our waterways from coast to coast. One of the more prominent lighted boat parades is the San Diego Bay Parade of Lights, which takes place over two weekends, December 10th and December 17th.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/12\/20221202-Parade-of-Lights.jpg” alt=”San Diego Parade of Lights” title_text=”San Diego Parade of Lights” show_bottom_space=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||5px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ force_fullwidth=”on”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#a8a8a8″ text_font_size=”14px” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n photo: portofsandiego.org<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#000000″ custom_margin=”||11px|||” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The San Diego Bay Parade of Lights<\/a> shares some common themes with other boat parades: Christmas decoration, \u201cBest of\u201d awards, and vibrant shorelines lined with crowds and the wispy curl of hot cocoa steam. Where it differs from other small-town or city boat parades is in its scale. The 2023 San Diego Bay Parade of Lights had 46 unique sponsors<\/a>. 46! Among these marine industry sponsors are Sea Tow San Diego<\/a>, Sun Harbor Marina<\/a>, and Marine Group Boat Works<\/a>, among a myriad of others.\u00a0<\/p>\n The relationship is symbiotic\u2013the sponsors can financially support an enormous event and in return, draw immense attention to their businesses. According to a 2017 U.S. Census Bureau estimate<\/a>, the population of San Diego is just over 1.4 million. The number of people who attend the San Diego Bay Parade of Lights is projected at 100,000, or over 7% of the entire Bay Area population.\u00a0<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n It\u2019s difficult to place tangible return-on-investment benchmarks on a name sponsorship. A marina doesn\u2019t generally stamp its name on an event, and the next day forty slips are filled. The investment return is calculated in the intangibles: brand awareness, cultural relevancy, customer loyalty, and new customer awareness.<\/p>\n A 2020 article by Forbes called \u201cProving the Financial Contribution of Sponsorships To The Business\u201d<\/a> explored how to quantify the benefits of a name sponsorship. The writer, Stephen Diorio, included a quote by the Marketing Accountability Standards Board<\/a> (MASB) CEO Tony Pace that addressed the idea of the intangible delayed returns of advertising and sponsorship:<\/p>\n In the marketing world, the real Super Bowl winner won\u2019t be determined until the fourth quarter. Of the calendar year. From a financial standpoint, the associative value in terms of prominence and popularity of sponsoring the Super Bowl, Academy Awards, or Grammy Awards has a very long tail that can last nine months. More importantly, the financial impact these sponsorship assets can have on brand preference, customer activation and loyalty have a huge multiplier effect. Firms that use financial discipline and get the brand, activation and loyalty aspects of their programs right can get a 10X return on sponsorship investments.<\/p>\n<\/blockquote>\n Your marina likely isn\u2019t dishing out a million dollars for a 30-second spot at the local boat parade. But within your community, showing up over your competitor who isn\u2019t providing sponsorship is a massive boost in customer preference and loyalty. This calls back to the San Diego Bay Parade of Lights sponsors list, and backs up why multiple marinas within the same body of water supported the event to have brand inclusion.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/12\/marina-event-2.jpg” alt=”marina event” title_text=”marina event” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||30px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Even for large-scale events, the organizers want your sponsorship dollars and will usually have a contact listed. The San Diego Bay Parade of Lights lists a contact directly on a \u201cSponsors\u201d page<\/a> to encourage businesses to support the event. When deciding to sponsor a local gathering, it can be helpful to go into it prepared with a few basic questions:\u00a0<\/p>\n Sponsoring your small-town holiday parade or boat show is a once- or twice-per-year opportunity, and it can be hard to gauge from a financial perspective if it\u2019s worth it. But from an interpersonal standpoint, it\u2019s priceless.\u00a0<\/p>\n You get to directly contribute to the children pointing excitedly at the lights glowing in the dusk, the parents sipping warm drinks, and the delicious street food wafting along the shore. It\u2019s a chance to show that your marina family truly shows up for its community.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav _builder_version=”4.17.3″ _module_preset=”default” title_font=”Abel||||||||” title_font_size=”16px” title_letter_spacing=”0.5px” title_line_height=”1.3em” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_post_nav][et_pb_text admin_label=”Social” _builder_version=”4.17.4″ text_font=”|||on|||||” text_font_size=”20″ global_colors_info=”{}”]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ background_layout=”dark” border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/hammerandnailmarketing\/” _builder_version=”4.16″ background_color=”#517fa4″ bg_color=”#517fa4″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_comments _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_focus_background_color=”#f2f2f2″ header_level=”h2″ header_font=”|||on|||||” header_font_size=”25px” title_font=”|||on|||||” form_field_font=”Open Sans||||||||” custom_button=”on” button_text_color=”#000000″ button_border_width=”2px” border_radii_fields=”on|8px|8px|8px|8px” border_width_all_fields=”1px” border_color_all_fields=”#000000″ global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The holiday season is a great opportunity for a small- to mid-sized marina to sponsor a local parade or holiday-themed event. Today, we explore real-world marina sponsorship examples, and how your marina benefits from stamping your name on the local get-together.<\/p>\n","protected":false},"author":3,"featured_media":25592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"benefits of boat clubs\" title_text=\"benefits of boat clubs\" _builder_version=\"4.22.1\" _dynamic_attributes=\"src\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Saying there\u2019s one type of boat club is like lumping a lion with antelope gristle in its jaws in with the kitten toying with its reflection in your living room window. Yeah, they\u2019re all the same family, but it\u2019s a wide spectrum.<\/p> It\u2019s the same with boat clubs. The underlying theme is that no matter what shape it takes at your marina, all boat clubs share a couple of things:<\/p> They foster a home for boaters who want to spend money at your marina, and they offer a sense of real community.<\/p> Taking every corner of the spectrum into consideration, from the lions to the kittens, here are a few types of boat club arrangements and how they can attract boaters to your marina.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Mercury Marine stated<\/a> that Freedom Boat Club<\/a> birthed the concept of the standard boat club in 1989. This version of the boat club provides an immense level of convenience, as the club provides the boats, the insurance, and the maintenance, and the only thing the boater worries about is having a good time as they pay membership dues to access the fleet of vessels.<\/p> Across the country, you often see them with a membership table at trade shows and boating events: organizations like Freedom Boat Club<\/a> and Nautical Boat Club<\/a>. As a marina owner, there are a couple of ways to grow revenue with a formal boat club partnership: become a boat club franchise host, or lease your marina to an entrepreneur who is looking for a marina to host their<\/em> franchise.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/Freedom-Boat-Club-04.jpeg\" alt=\"Freedom Boat Club\" title_text=\"Freedom Boat Club\" _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\" show_bottom_space=\"off\" custom_margin=\"30px||5px||false|false\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" text_font_size=\"14px\" text_font=\"|300|||||||\" text_orientation=\"center\" text_text_color=\"#a8a8a8\" hover_enabled=\"0\" sticky_enabled=\"0\"]<\/p> photo: Freedom Boat Club<\/a><\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#000000\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin=\"||11px|||\"]<\/p> Both of these paths require that you have a wide foundation of amenities and a chunk of available slips to reserve for boat club members. Marina Dock Age<\/a> published a deep exploration of boat club benefits for marinas<\/a> in 2021. In one scenario, a franchisee approached a family-run marina in Little Elm, Texas and asked to lease eight slips to start a Nautical Boat Club franchise, which then grew from eight boats to 25. In another scenario, a marina owner in Portland, Maine began hosting his own Freedom Boat Club franchises with the goal of 30 members, which then grew to 235 members across five locations.<\/p> Here are a couple of tangible benefits of a partnership with an established boat club:<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> This type of club isn\u2019t offering members access to a fleet of boats, but rather a community of like-minded boaters. This is the \u201cfraternity boat club.\u201d<\/p> We\u2019ll use the Cruising Club of America<\/a> for example, as they have a straightforward and succinct mission statement:<\/p> Members volunteer to achieve the CCA\u2019s goals by sharing experiences, organizing events on and off the water, promoting seamanship and best practices, and recognizing outstanding accomplishments by fellow members and the amateur sailing community. The Club\u2019s initiatives put particular emphasis on safety at sea education and training, exemplary offshore yacht design and construction, and environmental stewardship.<\/p><\/blockquote> The Boston Whaler Owners Club<\/a> fosters a similar mindset. Members share information and attend events around the Boston Whaler community. A marina owner who builds a reputation as a community connector within these cultures may become:<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/benefits-of-boat-clubs-02.jpg\" alt=\"benefits of boat clubs\" title_text=\"benefits of boat clubs\" _builder_version=\"4.22.1\" _module_preset=\"default\" custom_margin=\"30px||30px||true|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Maybe your marina is a 42-slip marina 90 miles from the nearest place you could call a town. You don\u2019t have an Annapolis Yacht Club<\/a> or Chicago Yacht Club<\/a>. What you do have is a tight-knit array of boater personalities who love to spend time at your marina. Well, there\u2019s no downside in encouraging more of it.<\/p> The Lauderdale Small Boat Club<\/a> is a successful example of this. They are a private boat club in Fort Lauderdale, Florida, that has served as a boater community staple for over 70 years. From the Lauderdale Small Boat Club: \u201cOur members are treated to a variety of social events which vary from Weekly Happy Hours to Fishing and Holiday events for members and their families.\u201d<\/p> Building a boat club requires you to put the word out, but the return is that boaters are incentivized to gather at your marina in a greater capacity. They grow from acquaintances to friends. Your marina becomes a place where children grow up together and boaters make memories akin to spending an hour after work at their neighborhood pub. Heck, you might be their neighborhood pub.<\/p> At its core, this is what any variation of the boat club shares. A boat club fosters a space for boaters to share their enthusiasm with others, and in return, your marina becomes the gathering place for an entire community. Now you don\u2019t just have tenants - you have a growing family.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/vin-diesen-family-meme-3.jpg\" alt=\"vin diesel family meme\" title_text=\"vin diesel family meme\" _builder_version=\"4.22.1\" _module_preset=\"default\" custom_margin=\"30px||30px||true|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! Just the latest marina marketing tips.<\/p> [\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[29],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25588"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25588"}],"version-history":[{"count":6,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25588\/revisions"}],"predecessor-version":[{"id":25600,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25588\/revisions\/25600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25592"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The \u201cBig Picture\u201d Benefits of Name Sponsorship<\/h2>\n
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The ROI on Event Sponsorships<\/h2>\n
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How to Logistically Sponsor an Event<\/h2>\n
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Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
Franchise Partnership with a National Boat Club Network<\/h2>
Encourage Membership with Your Local Yacht or Boston Whaler Club<\/h2>
Host Your Own Boat Club<\/h2>
Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>