[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”benefits of boat clubs” title_text=”benefits of boat clubs” _builder_version=”4.22.1″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Saying there\u2019s one type of boat club is like lumping a lion with antelope gristle in its jaws in with the kitten toying with its reflection in your living room window. Yeah, they\u2019re all the same family, but it\u2019s a wide spectrum.<\/p>\n
It\u2019s the same with boat clubs. The underlying theme is that no matter what shape it takes at your marina, all boat clubs share a couple of things:<\/p>\n
They foster a home for boaters who want to spend money at your marina, and they offer a sense of real community.<\/p>\n
Taking every corner of the spectrum into consideration, from the lions to the kittens, here are a few types of boat club arrangements and how they can attract boaters to your marina. <\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Mercury Marine stated<\/a> that Freedom Boat Club<\/a> birthed the concept of the standard boat club in 1989. This version of the boat club provides an immense level of convenience, as the club provides the boats, the insurance, and the maintenance, and the only thing the boater worries about is having a good time as they pay membership dues to access the fleet of vessels.<\/p>\n Across the country, you often see them with a membership table at trade shows and boating events: organizations like Freedom Boat Club<\/a> and Nautical Boat Club<\/a>. As a marina owner, there are a couple of ways to grow revenue with a formal boat club partnership: become a boat club franchise host, or lease your marina to an entrepreneur who is looking for a marina to host their<\/em> franchise.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/Freedom-Boat-Club-04.jpeg” alt=”Freedom Boat Club” title_text=”Freedom Boat Club” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ show_bottom_space=”off” custom_margin=”30px||5px||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font_size=”14px” text_font=”|300|||||||” text_orientation=”center” text_text_color=”#a8a8a8″ hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n photo: Freedom Boat Club<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#000000″ hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||11px|||”]<\/p>\n Both of these paths require that you have a wide foundation of amenities and a chunk of available slips to reserve for boat club members. Marina Dock Age<\/a> published a deep exploration of boat club benefits for marinas<\/a> in 2021. In one scenario, a franchisee approached a family-run marina in Little Elm, Texas and asked to lease eight slips to start a Nautical Boat Club franchise, which then grew from eight boats to 25. In another scenario, a marina owner in Portland, Maine began hosting his own Freedom Boat Club franchises with the goal of 30 members, which then grew to 235 members across five locations.<\/p>\n Here are a couple of tangible benefits of a partnership with an established boat club:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This type of club isn\u2019t offering members access to a fleet of boats, but rather a community of like-minded boaters. This is the \u201cfraternity boat club.\u201d<\/p>\n We\u2019ll use the Cruising Club of America<\/a> for example, as they have a straightforward and succinct mission statement:<\/p>\n Members volunteer to achieve the CCA\u2019s goals by sharing experiences, organizing events on and off the water, promoting seamanship and best practices, and recognizing outstanding accomplishments by fellow members and the amateur sailing community. The Club\u2019s initiatives put particular emphasis on safety at sea education and training, exemplary offshore yacht design and construction, and environmental stewardship.<\/p>\n<\/blockquote>\n The Boston Whaler Owners Club<\/a> fosters a similar mindset. Members share information and attend events around the Boston Whaler community. A marina owner who builds a reputation as a community connector within these cultures may become:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/benefits-of-boat-clubs-02.jpg” alt=”benefits of boat clubs” title_text=”benefits of boat clubs” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”30px||30px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Maybe your marina is a 42-slip marina 90 miles from the nearest place you could call a town. You don\u2019t have an Annapolis Yacht Club<\/a> or Chicago Yacht Club<\/a>. What you do have is a tight-knit array of boater personalities who love to spend time at your marina. Well, there\u2019s no downside in encouraging more of it.<\/p>\n The Lauderdale Small Boat Club<\/a> is a successful example of this. They are a private boat club in Fort Lauderdale, Florida, that has served as a boater community staple for over 70 years. From the Lauderdale Small Boat Club: \u201cOur members are treated to a variety of social events which vary from Weekly Happy Hours to Fishing and Holiday events for members and their families.\u201d<\/p>\n Building a boat club requires you to put the word out, but the return is that boaters are incentivized to gather at your marina in a greater capacity. They grow from acquaintances to friends. Your marina becomes a place where children grow up together and boaters make memories akin to spending an hour after work at their neighborhood pub. Heck, you might be their neighborhood pub.<\/p>\n At its core, this is what any variation of the boat club shares. A boat club fosters a space for boaters to share their enthusiasm with others, and in return, your marina becomes the gathering place for an entire community. Now you don\u2019t just have tenants – you have a growing family.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/11\/vin-diesen-family-meme-3.jpg” alt=”vin diesel family meme” title_text=”vin diesel family meme” _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”30px||30px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav _builder_version=”4.17.3″ _module_preset=”default” title_font=”Abel||||||||” title_font_size=”16px” title_letter_spacing=”0.5px” title_line_height=”1.3em” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_post_nav][et_pb_text admin_label=”Social” _builder_version=”4.17.4″ text_font=”|||on|||||” text_font_size=”20″ global_colors_info=”{}”]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ background_layout=”dark” border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/hammerandnailmarketing\/” _builder_version=”4.16″ background_color=”#517fa4″ bg_color=”#517fa4″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_comments _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_focus_background_color=”#f2f2f2″ header_level=”h2″ header_font=”|||on|||||” header_font_size=”25px” title_font=”|||on|||||” form_field_font=”Open Sans||||||||” custom_button=”on” button_text_color=”#000000″ button_border_width=”2px” border_radii_fields=”on|8px|8px|8px|8px” border_width_all_fields=”1px” border_color_all_fields=”#000000″ global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Are there more types of boat clubs? What are the benefits of boat clubs for a marina? Here are a few types of boat club arrangements and how they can attract boaters to your marina.<\/p>\n","protected":false},"author":3,"featured_media":25553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"down-season for marinas\" title_text=\"down-season for marinas\" _builder_version=\"4.22.1\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Every time you go out, you likely see little legal safeguards that remind us that humans are great at accidents.<\/p> \u201cCaution: Coffee is hot.\u201d \u201cDo not climb on store ladders.\u201d \u201cDo not stick fingers in the tiger cage.\u201d<\/p> Businesses go to great lengths to protect themselves, and in an inherently dangerous environment, so should marinas.<\/p> Marinas can protect themselves on two levels: with their staff and with their tenants. From a marketing approach, the idea is pretty simple: a safe and accident-free marina continues to earn five-star Google reviews and full slips. A marina staff that is healthy and engaged in their work will provide better service for your clients.<\/p> Today, we cover how these seemingly \u201cafterthought\u201d safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/10\/marina-safety-signs.jpg\" alt=\"marina safety signs\" title_text=\"marina safety signs\" _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> A legal disclaimer indemnifying your marina from lawsuits can be expressed in your landlord-tenant agreement and should be discussed with your lawyer. But a marina can enhance its safety protocols with safety literature provided to boaters at the ship store or given to the tenant with the initial lease agreement. This safety literature might look like:<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#000000\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> The NMMA has created a brief brochure that hits on many of the safety issues of the docks, such as pinch points and wearing a life jacket. You can view the brochure here<\/a>. For dock safety tips specific to your marina, you can simply type up your own, print out copies, and keep them in a folder for tenants.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#000000\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> You can request physical copies from your state\u2019s Fish and Boating Commission regional office. The boater has every safety protocol imaginable, along with fishing regulations. For example, the 2023 Pennsylvania Boating Handbook<\/a> lets boaters know that anyone in a vessel under 16 feet is required - not recommended - to wear a life jacket between November 1st and April 30th. This brochure also includes a blank float plan example and an application for a boater safety certificate.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#000000\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> A marina\u2019s hurricane protocol should be accessible to tenants if (or hopefully when) they wish to brush up on how to prepare for a storm. NOAA prepared a comprehensive guideline<\/a> about 20 years ago, but BoatUS also provides a sound 12-page hurricane preparedness booklet<\/a> that can be printed or placed in a \u201cresources\u201d area of your website.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin=\"||0px||false|false\"]<\/p> A few avenues provide easily deliverable, visible access to boaters who could benefit from written marina safety literature:<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/10\/first-aid-kit-case-02.jpg\" alt=\"first aid kit case\" title_text=\"first aid kit case\" _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin=\"30px||30px||true|false\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> In the same vein of \u201cCaution: coffee is hot,\u201d we bring you the marina version of simple signage that needs to be adequately displayed for boater safety:<\/p> An assertive manager can do a walkaround annually or as they see fit to determine if any signage needs to be added or replaced.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> The National Water Safety Congress wrote a 36-page manual of safe operation guidelines<\/a> in 2001 that can be used by marinas as a handbook. We\u2019re gonna pull from a more updated safety tome, the 2017 National Park Service rendition of Marina Standards<\/a>.<\/p> On a staff level, here are some simple best practices to include in staff training and onboarding:<\/p> Everything staff must know about safety can be kept in a safety binder and revisited with an annual training day to refresh their knowledge and ensure each employee knows how to maintain safety standards and respond to high-stress scenarios.<\/p> Accidents may inevitably happen on and around the water. But a marina that shows its clients they are prepared for everything will help show tenants that this is a marina they can trust with their property and even their lives.<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! 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Encourage Membership with Your Local Yacht or Boston Whaler Club<\/h2>\n
\n
\n
Host Your Own Boat Club<\/h2>\n
Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
Safety for Tenants: Put it in writing<\/h2>
Dock safety<\/h3><\/li><\/ul>
Your state\u2019s fishing and boating regulation booklet<\/h3><\/li><\/ul>
Hurricane Protocol<\/h3><\/li><\/ul>
How to get safety information to tenants<\/h2>
Adequate signage is key.<\/h2>
Staff marina safety awareness<\/h2>
Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>