[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”down-season for marinas” title_text=”down-season for marinas” _builder_version=”4.22.1″ _dynamic_attributes=”src” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Every time you go out, you likely see little legal safeguards that remind us that humans are great at accidents.<\/p>\n
\u201cCaution: Coffee is hot.\u201d \u201cDo not climb on store ladders.\u201d \u201cDo not stick fingers in the tiger cage.\u201d<\/p>\n
Businesses go to great lengths to protect themselves, and in an inherently dangerous environment, so should marinas.<\/p>\n
Marinas can protect themselves on two levels: with their staff and with their tenants. From a marketing approach, the idea is pretty simple: a safe and accident-free marina continues to earn five-star Google reviews and full slips. A marina staff that is healthy and engaged in their work will provide better service for your clients.<\/p>\n
Today, we cover how these seemingly \u201cafterthought\u201d safety structures can help a marina ensure an ongoing culture of safety for its guests and staff. <\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/10\/marina-safety-signs.jpg” alt=”marina safety signs” title_text=”marina safety signs” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
A legal disclaimer indemnifying your marina from lawsuits can be expressed in your landlord-tenant agreement and should be discussed with your lawyer. But a marina can enhance its safety protocols with safety literature provided to boaters at the ship store or given to the tenant with the initial lease agreement. This safety literature might look like:<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#000000″ hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
The NMMA has created a brief brochure that hits on many of the safety issues of the docks, such as pinch points and wearing a life jacket. You can view the brochure here<\/a>. For dock safety tips specific to your marina, you can simply type up your own, print out copies, and keep them in a folder for tenants.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#000000″ hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n You can request physical copies from your state\u2019s Fish and Boating Commission regional office. The boater has every safety protocol imaginable, along with fishing regulations. For example, the 2023 Pennsylvania Boating Handbook<\/a> lets boaters know that anyone in a vessel under 16 feet is required – not recommended – to wear a life jacket between November 1st and April 30th. This brochure also includes a blank float plan example and an application for a boater safety certificate.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#000000″ hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A marina\u2019s hurricane protocol should be accessible to tenants if (or hopefully when) they wish to brush up on how to prepare for a storm. NOAA prepared a comprehensive guideline<\/a> about 20 years ago, but BoatUS also provides a sound 12-page hurricane preparedness booklet<\/a> that can be printed or placed in a \u201cresources\u201d area of your website.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||0px||false|false”]<\/p>\n A few avenues provide easily deliverable, visible access to boaters who could benefit from written marina safety literature:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/10\/first-aid-kit-case-02.jpg” alt=”first aid kit case” title_text=”first aid kit case” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”30px||30px||true|false”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In the same vein of \u201cCaution: coffee is hot,\u201d we bring you the marina version of simple signage that needs to be adequately displayed for boater safety:<\/p>\n An assertive manager can do a walkaround annually or as they see fit to determine if any signage needs to be added or replaced.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The National Water Safety Congress wrote a 36-page manual of safe operation guidelines<\/a> in 2001 that can be used by marinas as a handbook. We\u2019re gonna pull from a more updated safety tome, the 2017 National Park Service rendition of Marina Standards<\/a>.<\/p>\n On a staff level, here are some simple best practices to include in staff training and onboarding:<\/p>\n Everything staff must know about safety can be kept in a safety binder and revisited with an annual training day to refresh their knowledge and ensure each employee knows how to maintain safety standards and respond to high-stress scenarios.<\/p>\n Accidents may inevitably happen on and around the water. But a marina that shows its clients they are prepared for everything will help show tenants that this is a marina they can trust with their property and even their lives.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav 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global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Today, we cover how seemingly \u201cafterthought\u201d marina safety structures can help a marina ensure an ongoing culture of safety for its guests and staff.<\/p>\n","protected":false},"author":3,"featured_media":25538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"down-season for marinas\" title_text=\"down-season for marinas\" _builder_version=\"4.22.1\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> In copywriting, a simple mistak is the difference between a credible piece of writing and one easily dismissed.<\/p> See what I did there?<\/p> A marina that isn\u2019t tightened up like a piece of copy may get away with it, or that small inaccuracy may be the factor that tips a potential customer over to signing a slip contract with your neighbor. As we move deeper into fall, a helpful exercise can be to assess where your marina has weak points in the little things and take action to strengthen them. The time spent will reflect in a customer\u2019s appreciation for your care and respect for your dedication to maintaining a sharp business presentation.<\/p> Here are a few of the \u201cfine points\u201d a marina manager can address in the fall down-season to self-assess and strengthen their marina\u2019s brand credibility.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> Marinas who utilize a hands-on marketing service (like Hammer & Nail<\/a>) can simply forward their updates to their marketing team. Managers who are doing it themselves - this is an activity that can be done once or twice a year, takes only a few minutes, and the slower fall season is a great time to do it.<\/p> Check your Yelp profile, your Marinas.com profile, your Facebook - any active profiles that represent your business hours and amenities are open for review. Perhaps you changed your hours nine months ago and your office is now open until five p.m. instead of six. But it hasn\u2019t been updated. Many marinas don\u2019t recognize that their information is stored in scores of databases, and marinas can assess where they need to update their current info by using a local business listings audit report. There are many SEO audit tools with a simple but comprehensive interface, and some, like BrightLocal<\/a>, offer a free trial. If you\u2019re looking for something a little more robust check out MOZ Local Listing Checker<\/a>.<\/p> If you\u2019d like a free custom-tailored audit, email Hammer & Nail<\/a> or book a call here<\/a>.<\/p> An alternative scenario might be that you\u2019re under-selling a facet of the business. You may have opened up a pair of Airbnb rooms two months ago, but this doesn\u2019t currently reflect on a Marinas.com profile or your website. Or you expanded your berth capacity by building new docks, or a barbecue pit food truck has set up shop directly next to your marina property.<\/p> Assessing your public image for accuracy and amplifying fine points will help to build trust with your clientele and optimize future income.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/10\/Down-Season-for-Marinas-f1.jpg\" alt=\"Down-Season for Marinas\" title_text=\"Down-Season for Marinas\" _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Many organizations like the Ocean Conservancy<\/a> hold community cleanup events in the fall that coincide with the off-season. A shoreline littered with plastic bottles and cigarette boxes is like a playground with a used needle under the sliding board. Customers respond positively to an environment that is clean, safe, and feels like a place where they\u2019d want to make a memory.<\/p> On the micro level, a marina deep clean doesn\u2019t have to look like an expansive public event. It can be as simple as cleaning out the staff room refrigerator and changing out the can of Maxwell House that expired in 2019. A well-kept environment builds morale and pride for you and your staff.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> A marina can assess where they can improve for the upcoming year with an end-of-year boater survey. It builds trust with your clients and shows that you care about striving for excellence in service, as well as providing you with feedback straight from the people closest to your business - your tenants.<\/p> A manager can use a free survey tool like Google Forms<\/a> to put together a brief survey or engage on a more personal level with direct text messaging. We published a deep dive on the benefits of direct text messaging here<\/a>.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.22.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> We\u2019ll call it a marina self-audit - a time of reflection. The marine industry is ever-shifting, as seen right now with more electric boats on the water than ever before and a recreational boating community that has grown by $60 billion in economic activity<\/a> over the past five years, according to the NMMA.<\/p> You might feel satisfied to look over this year\u2019s sales and see the increase in ice, fuel, and bait. Or you might have two empty garage units out in the parking lot just waiting to be turned into lucrative Airbnb rentals. However you choose to assess, there\u2019s a common theme:<\/p> A marina that explores areas of potential growth is a marina that thrives.<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! Just the latest marina marketing tips.<\/p> [\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[29,34],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25535"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25535"}],"version-history":[{"count":7,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25535\/revisions"}],"predecessor-version":[{"id":25547,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25535\/revisions\/25547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25538"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Your state\u2019s fishing and boating regulation booklet<\/h3>\n<\/li>\n<\/ul>\n
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Hurricane Protocol<\/h3>\n<\/li>\n<\/ul>\n
How to get safety information to tenants<\/h2>\n
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Adequate signage is key.<\/h2>\n
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Staff marina safety awareness<\/h2>\n
\n
Article by Hammer and Nail Marketing<\/a><\/span><\/strong><\/em><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
Update your online profiles.<\/h2>
Complete a marina deep clean.<\/h2>
Send out a boater survey.<\/h2>
It\u2019s assessment time.<\/h2>
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>