[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”stormy sea” title_text=”stormy sea” _builder_version=”4.22.1″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Back in May of 2023, NOAA predicted<\/a> that this fall\u2019s hurricane season would see between 12 and 17 named storms, meaning the storm included wind gusts of 39 MPH or higher. Within that prediction, they concluded that the Atlantic Basin could see five to nine hurricanes, with a 70% confidence in their forecasts. Even those marinas that don\u2019t encounter the wrath of the coasts still experience storms that threaten the property or even the lives of boaters each year.\u00a0<\/p>\n Now, a skeptical marina manager might say, \u201cWell, it\u2019s halfway through hurricane season – what\u2019s the point of doing something now?\u201d The contrary perspective: \u201cIt\u2019s off-peak season and I have a window – maybe now is the time for improvements.\u201d\u00a0<\/p>\n It could be a Category 3 hurricane or a light mist moving through your marina. Either way, it\u2019s your marina\u2019s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In the event of a hurricane, your boaters probably won\u2019t be out floating on paddle boards. But they also may not have full knowledge of exactly how important it is to enact safety preparations. The U.S. Coast Guard\u2019s 2022 Recreational Boating Statistics<\/a> reported that 74% of the boater fatalities in 2022 occurred on a boat where \u201cthe operator did not receive boating safety instruction.\u201d Of the percentage that drowned, 85% weren\u2019t wearing a life jacket.<\/p>\n Before a boater makes port at your marina, an assertive marina manager can communicate their role as a safe place to leave a float plan – meaning that the operator provides knowledge of vessel description, how many people are aboard, contact information, where they\u2019re going, and for how long. Marina managers can also imprint boater safety via their social media channels and the occasional friendly \u201cboater safety\u201d reminder sent to the email list.<\/p>\n In a storm, even experienced boaters may encounter heightened stress and need to make decisions about how to quickly get to safety. Helping your boaters prepare for these scenarios shows a knowledgeable and caring marina manager.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/09\/cloudy-marina-boats.jpg” alt=”cloudy marina boats” title_text=”cloudy marina boats” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||10px||false|false”]<\/p>\n Your marina might utilize high school or college students who are home for the summer. You\u2019ve got year-to-year staff turnover. Everybody\u2019s learning. It\u2019s imperative that when that storm season comes, your staff knows exactly what to do with calm efficiency. What to cover in an annual storm safety meeting:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||20px||false|false”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||7px||false|false”]<\/p>\n The way your marina\u2019s landscape is configured plays a critical role in how your boats fare in a severe weather event. This is like an annual physical at the doctor\u2019s office – the fitness of the body of your marina. These are some points you can use to assess how prepared your marina is for a storm:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||20px||false|false”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n One of the most vital pieces of an approaching storm is communicating to tenants exactly what is going to happen with their boat and how it will be protected. One way to establish a clear policy is to write your hurricane plan into the initial contract agreement, so the tenant knows exactly what to expect when a storm approaches.<\/p>\n BoatUS wrote about the Houston Yacht Club<\/a>, and how they required all their members to adhere to a strict boat evacuation policy before a storm. Whether your boats will be hauled inland or secured onshore with polyester ropes and concrete-moored eyelets, make sure your boaters know the exact process.<\/p>\n Those who spend their lives drifting through a calm blue know that there\u2019s a respect for the forces that can turn a ripple into a surge. While we can\u2019t change the weather, we can prepare for it. Having a comprehensive plan in place will help your boaters feel safe with your marina, and fulfill the definition of \u201criding out the storm.\u201d <\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav _builder_version=”4.17.3″ _module_preset=”default” title_font=”Abel||||||||” title_font_size=”16px” title_letter_spacing=”0.5px” title_line_height=”1.3em” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_post_nav][et_pb_text admin_label=”Social” _builder_version=”4.17.4″ text_font=”|||on|||||” text_font_size=”20″ global_colors_info=”{}”]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ background_layout=”dark” border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/hammerandnailmarketing\/” _builder_version=”4.16″ background_color=”#517fa4″ bg_color=”#517fa4″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_comments _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_focus_background_color=”#f2f2f2″ header_level=”h2″ header_font=”|||on|||||” header_font_size=”25px” title_font=”|||on|||||” form_field_font=”Open Sans||||||||” custom_button=”on” button_text_color=”#000000″ button_border_width=”2px” border_radii_fields=”on|8px|8px|8px|8px” border_width_all_fields=”1px” border_color_all_fields=”#000000″ global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s your marina\u2019s responsibility to have emergency structures in place for the customers who entrust you to safeguard their boats. Here are a few preparations that can make an impactful difference before the arrival of a storm.<\/p>\n","protected":false},"author":3,"featured_media":25442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"4th of July boater safety\" title_text=\"4th of July boater safety\" _builder_version=\"4.21.0\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Let\u2019s start with the morbid:\u00a0<\/p> The U.S. Coast Guard released their annual recreational boater statistics report<\/a> on June 1st that detailed 2022\u2019s boater safety. They reported that in 2022 the U.S. had 636 boating fatalities. The month with the most fatalities? July, with 108. Of all the 4,040 reported boating accidents in 2022, 1,066 (26.4%) were attributed to \u201coperator inattention\u201d or \u201coperator inexperience.\u201d Those are the kinds of numbers that prompt one to ponder\u2026<\/p> As a marina manager, what can I do about boater safety?\u00a0<\/p> Here are a few basic boater safety guidelines that will help ensure your clients have a safe holiday with a greater sense of security in calling your marina their home on the water.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> You may confirm reservations with your tenants via phone, text, or the old-fashioned way when they come directly into your shop. However it\u2019s done, a manager has an opportunity to establish a tone for the weekend with some simple communication upon check-in.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> Ask if they\u2019ve completed a vessel check. On the Fourth, boaters will be out past dark - a cursory vessel check before they leave out for the day can prevent coming back with a busted navigation light or faulty battery. The Coast Guard provides a series of free boater resources that include a vessel systems checklist<\/a>, an equipment checklist<\/a>, and a pre-departure checklist<\/a>. It takes 15 minutes and some ink to provide free helpful copies for your boaters.<\/p> Almost 40% of boater accidents in 2022<\/a> occurred between 10:30 p.m. and 2:30 a.m. and you can help them feel secure in staying out late by sending out a secure watercraft.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> You\u2019d think this was common knowledge, but life jackets are like turn signals - not everyone knows how to use one. With thousands of newly registered boaters each year, it always helps to provide a friendly reminder that your tenants should leave shore with enough jackets for everyone - even the dog.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/dog-wearing-a-lifejacket.jpg\" alt=\"dog wearing a lifejacket\" title_text=\"dog wearing a lifejacket\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> We\u2019ve seen marinas that will go with an almost rustic, endearing messaging system - setting up a chalkboard and scrawling out the weather and tides for the day. Yeah, many boaters will have advanced electronics systems in their dashboard, but offering simple information for your boaters shows that you care and you are the <\/i>waterfront authority.\u00a0<\/p> Consider asking your tenants if they want to leave a float plan with you at the counter. This should include a time of return, vessel description, and where they\u2019re going.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> The core of the \u201ckeep your eye out\u201d mantra is this: watch out for the tipsy skipper.\u00a0<\/p> Regardless of morbid safety statistics, the beers will be cracking open on the water this weekend. Every boat needs a sober skipper. One way to give your tenants some preventative knowledge is to speak in person or post on social media about Operation Dry Water<\/a>. This is the local, state, and federal government\u2019s efforts fostered by the U.S. Coast Guard to increase boater safety on the Fourth of July weekend. In Operation Dry Water 2022<\/a>, boater safety officers made 794 BUI arrests and issued almost 12,000 citations.\u00a0<\/p> The other boater to keep an eye out for - the confused boater. It can be helpful to staff extra help to have someone designated as a marina floater for the weekend. They can help with water travel routes, where to fuel up, and who to call in an emergency.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> Sticker your marina up. There\u2019s no such thing as too much safety messaging. Common signage includes the \u201cno swimming\u201d areas, \u201cslow, no wake\u201d zones, \u201clife jackets required\u201d, and caution signs for submerged objects. The most utilized signage will be the first-aid kit location: make sure it\u2019s properly marked and stocked for the boater boo boos sure to pop up this weekend.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/boater-safety-first-aid-kit.jpg\" alt=\"boater safety - first aid kit\" title_text=\"boater safety - first aid kit\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> Physical safety also means pairing it with the psychological well-being of your guests. Maintain a low-stress atmosphere with properly located buoy markers, clearly demarcated emergency contact numbers, and even a signboard on-premise that shows a map of your facilities.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Besides common sense safety, this is a simple and effective way to give your marina pre-weekend social visibility. Canva<\/a> is a marina manager\u2019s best friend for social media boater safety tips. Make a nice little 4x6 flyer and create a post with life jacket reminders, locations for basic amenities, and what boaters can do during a weather event or watercraft failure.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Bottle rockets pheernt-pop! <\/i>from down the shoreline. Thickly lathered barbecue wafts across the water and teases your nostrils. Engines rumble and roar out to catch a breeze and some salt spray. You see customers you haven\u2019t seen in months that have now become friends.\u00a0<\/p> It\u2019s one of the most memorable weekends of the year - help your boaters go into it feeling safe.\u00a0<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! Just the latest marina marketing tips.<\/p> [\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[29,31],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25439"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25439"}],"version-history":[{"count":6,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25439\/revisions"}],"predecessor-version":[{"id":25448,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25439\/revisions\/25448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25442"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Recommend a boater float plan and affirm boater safety.<\/h2>\n
Prepare your storm team with an annual staff meeting.<\/h2>\n
\n
Check on the status of your equipment.<\/h2>\n
\n
Have you communicated with your customers?<\/h2>\n
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
Boater communication<\/h2>
\u2022 Vessel checks<\/h3>
\u2022 Lifejacket check<\/h3>
\u2022 Weather check and a float plan<\/h3>
Keep an eye out<\/h2>
Make your marina signage look like a high school kid\u2019s locker<\/h2>
Post your safety tips on social media!<\/h2>
Lastly\u2026enjoy the weekend.<\/h2>
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>