[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”4th of July boater safety” title_text=”4th of July boater safety” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Let\u2019s start with the morbid:\u00a0<\/p>\n
The U.S. Coast Guard released their annual recreational boater statistics report<\/a> on June 1st that detailed 2022\u2019s boater safety. They reported that in 2022 the U.S. had 636 boating fatalities. The month with the most fatalities? July, with 108. Of all the 4,040 reported boating accidents in 2022, 1,066 (26.4%) were attributed to \u201coperator inattention\u201d or \u201coperator inexperience.\u201d Those are the kinds of numbers that prompt one to ponder\u2026<\/p>\n As a marina manager, what can I do about boater safety?\u00a0<\/p>\n Here are a few basic boater safety guidelines that will help ensure your clients have a safe holiday with a greater sense of security in calling your marina their home on the water.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n You may confirm reservations with your tenants via phone, text, or the old-fashioned way when they come directly into your shop. However it\u2019s done, a manager has an opportunity to establish a tone for the weekend with some simple communication upon check-in.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_line_height=”1.3em” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Ask if they\u2019ve completed a vessel check. On the Fourth, boaters will be out past dark – a cursory vessel check before they leave out for the day can prevent coming back with a busted navigation light or faulty battery. The Coast Guard provides a series of free boater resources that include a vessel systems checklist<\/a>, an equipment checklist<\/a>, and a pre-departure checklist<\/a>. It takes 15 minutes and some ink to provide free helpful copies for your boaters.<\/p>\n Almost 40% of boater accidents in 2022<\/a> occurred between 10:30 p.m. and 2:30 a.m. and you can help them feel secure in staying out late by sending out a secure watercraft. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_line_height=”1.3em” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n You\u2019d think this was common knowledge, but life jackets are like turn signals – not everyone knows how to use one. With thousands of newly registered boaters each year, it always helps to provide a friendly reminder that your tenants should leave shore with enough jackets for everyone – even the dog.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/dog-wearing-a-lifejacket.jpg” alt=”dog wearing a lifejacket” title_text=”dog wearing a lifejacket” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_line_height=”1.3em” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n We\u2019ve seen marinas that will go with an almost rustic, endearing messaging system – setting up a chalkboard and scrawling out the weather and tides for the day. Yeah, many boaters will have advanced electronics systems in their dashboard, but offering simple information for your boaters shows that you care and you are the <\/i>waterfront authority.\u00a0<\/p>\n Consider asking your tenants if they want to leave a float plan with you at the counter. This should include a time of return, vessel description, and where they\u2019re going.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||10px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The core of the \u201ckeep your eye out\u201d mantra is this: watch out for the tipsy skipper.\u00a0<\/p>\n Regardless of morbid safety statistics, the beers will be cracking open on the water this weekend. Every boat needs a sober skipper. One way to give your tenants some preventative knowledge is to speak in person or post on social media about Operation Dry Water<\/a>. This is the local, state, and federal government\u2019s efforts fostered by the U.S. Coast Guard to increase boater safety on the Fourth of July weekend. In Operation Dry Water 2022<\/a>, boater safety officers made 794 BUI arrests and issued almost 12,000 citations.\u00a0<\/p>\n The other boater to keep an eye out for – the confused boater. It can be helpful to staff extra help to have someone designated as a marina floater for the weekend. They can help with water travel routes, where to fuel up, and who to call in an emergency.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Sticker your marina up. There\u2019s no such thing as too much safety messaging. Common signage includes the \u201cno swimming\u201d areas, \u201cslow, no wake\u201d zones, \u201clife jackets required\u201d, and caution signs for submerged objects. The most utilized signage will be the first-aid kit location: make sure it\u2019s properly marked and stocked for the boater boo boos sure to pop up this weekend.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/boater-safety-first-aid-kit.jpg” alt=”boater safety – first aid kit” title_text=”boater safety – first aid kit” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Physical safety also means pairing it with the psychological well-being of your guests. Maintain a low-stress atmosphere with properly located buoy markers, clearly demarcated emergency contact numbers, and even a signboard on-premise that shows a map of your facilities.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Besides common sense safety, this is a simple and effective way to give your marina pre-weekend social visibility. Canva<\/a> is a marina manager\u2019s best friend for social media boater safety tips. Make a nice little 4×6 flyer and create a post with life jacket reminders, locations for basic amenities, and what boaters can do during a weather event or watercraft failure.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Bottle rockets pheernt-pop! <\/i>from down the shoreline. Thickly lathered barbecue wafts across the water and teases your nostrils. Engines rumble and roar out to catch a breeze and some salt spray. You see customers you haven\u2019t seen in months that have now become friends.\u00a0<\/p>\n It\u2019s one of the most memorable weekends of the year – help your boaters go into it feeling safe.\u00a0<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=”SUBSCRIBE TO OUR NEWSLETTER” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@” button_text=”SUBSCRIBE” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”30px” header_line_height=”1.2em” body_font_size=”17px” body_line_height=”1.4em” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_use_icon=”off” button_custom_margin=”9px||||false|false” background_layout=”light” custom_margin=”57px||57px||true|false” custom_padding=”64px||64px||true|false” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”9px” global_module=”25305″ saved_tabs=”all” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#FFFFFF” button_border_color__hover_enabled=”on|desktop” button_border_color__hover=”#000000″]<\/p>\n No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav _builder_version=”4.17.3″ _module_preset=”default” title_font=”Abel||||||||” title_font_size=”16px” title_letter_spacing=”0.5px” title_line_height=”1.3em” custom_margin=”||30px||false|false” global_colors_info=”{}”][\/et_pb_post_nav][et_pb_text admin_label=”Social” _builder_version=”4.17.4″ text_font=”|||on|||||” text_font_size=”20″ global_colors_info=”{}”]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ background_layout=”dark” border_radii=”on|100%|100%|100%|100%” link_shape=”circle” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/hammerandnailmarketing\/” _builder_version=”4.16″ background_color=”#517fa4″ bg_color=”#517fa4″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/” _builder_version=”4.16″ background_color=”#3b5998″ bg_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_comments _builder_version=”4.16″ _module_preset=”default” form_field_background_color=”#FFFFFF” form_field_text_color=”#000000″ form_field_focus_background_color=”#f2f2f2″ header_level=”h2″ header_font=”|||on|||||” header_font_size=”25px” title_font=”|||on|||||” form_field_font=”Open Sans||||||||” custom_button=”on” button_text_color=”#000000″ button_border_width=”2px” border_radii_fields=”on|8px|8px|8px|8px” border_width_all_fields=”1px” border_color_all_fields=”#000000″ global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" As a marina manager, what can I do about boater safety? Here are a few basic boater safety guidelines that will help ensure your clients have a safe holiday with a greater sense of security in calling your marina their home on the water.<\/p>\n","protected":false},"author":3,"featured_media":25377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16.0\" _module_preset=\"default\" custom_padding=\"15px||15px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"video for marina marketing\" title_text=\"video for marina marketing\" _builder_version=\"4.21.0\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> In 2014\u2019s Birdman<\/em>, a frustrated Michael Keaton is accidentally locked out of a theater while changing and stumbles through New York City in his underwear. Bystanders gawk and phone cameras come out. He blows up - goes viral. Emma Stone\u2019s character tells him he got 350,000 views in an hour. She says, \u201cBelieve it or not, this is power.\u201d<\/p> Your marina probably isn\u2019t going to pull in 350,000 views in an hour. You might not see your docks trend on Twitter. But it\u2019s true, your media has power. According to Oberlo<\/a>, Youtube is the second-most used search engine behind Google and users camp on it for an average of 47.5 minutes per day. When used correctly, this immersive engagement can transform a marina from a passive background service to a customer destination.<\/p> The power of video translates to sales. That\u2019s the baseline. We\u2019ll explore why it\u2019s effective and how you can amplify search traffic, page conversions, and product purchases through the simplicity of a cell phone video.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> We are visual creatures supported by factoids like, \u201c55% of human communication is nonverbal\u201d<\/a>. Our attention spans and physiological wiring provoke us to appreciate media formats that are immediate, vibrant, and tease out dopamine. In the marina marketing context, working in a geography that projects a constant aura of leisure, we have the opportunity with video to make people feel good.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\" hover_enabled=\"0\"]<\/p> Video engages people in ways that other forms of media simply cannot. It awakens visual and auditory sensors, immerses us in a setting, and evokes a visceral experience.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> A client receives an email and an Instagram video from your marina in the same day. While emails can be wonderfully effective, the piece of content more likely to get shares, comments, and follows, is the video. An attention-grabbing video can slingshot off into the abyss and ricochet from Reddit to Twitter to Instagram to Facebook. Increased engagement works for you as a form of brand exposure, brand awareness, and customer loyalty.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/video-for-marina-marketing-02.jpg\" alt=\"video for marina marketing\" title_text=\"video for marina marketing\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> Videos convey tone, atmosphere, and a lifelike representation of the experience. There\u2019s an archaic element of storytelling engrained in visual media - we connect with these immersive messages in a way that registers in memory and we want to pass it on. This sensory experience is enhanced by music and narratives that resonate. What campfire stories were to cavemen, visual media is to today\u2019s audience - it is the leading medium by which narratives are translated and shared.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> When people don\u2019t understand something, they don\u2019t connect with it. Short film content provides an outlet to showcase product demos, testimonials, and explainer videos. A marina manager can demonstrate a service, answer questions, and address customer concerns through a direct channel. Visual perception can break or boost customer confidence, and more importantly - encourage the viewer to take action.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||10px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Look at the back of a baseball or football card - oh, they had 30 homers. That\u2019s an all-star. 20 touchdowns? That player\u2019s all-pro. Well, here are the back-of-the-card stats for video in marina marketing:<\/p> A Forrester study showed web pages with videos are 53 times more likely<\/a> to rank in search results versus those without, and pages with video have a 40% higher click-through rate.<\/p> Hubspot quoted statistics from Vidyard<\/a> that stated they\u2019ve seen a 144% increase in clickthrough rates by utilizing targeted personalized emails.<\/p> A comprehensive study by Wyzowl<\/a> (528 participants) showed that 91% of businesses in 2023 now use video marketing (as opposed to 61% in 2016). 91% of those surveyed said that video increased their web traffic, and 87% of those surveyed said video helped increase sales.<\/p> According to Sprout Social<\/a>, 4.89 billion worldwide social media users spend an average of 151 minutes per day on social media, watching and sharing your videos across a vast array of networks.<\/p> A 2023 Insivia marketing report<\/a> claimed that 78% of potential buyers said that a video influenced them into purchasing a product. The same study posited that a viewer will retain 95% of video information in memory but just 10% when they read the same information via text.<\/p> An oft-quoted Eyeview Digital study<\/a> used an example where they created a video landing page for a company called TutorVista. The metric to gauge whether a video or non-video landing page was better was whether the viewer clicked \u201csubscribe\u201d. The result of the study? The video landing page had an 86% increase in conversions.<\/p> Wyzowl\u2019s 2023 \u201cVideo Marketing Statistics\u201d<\/a> claimed that 89% of customers surveyed were convinced to buy a product or service after watching a video.<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/video-for-marina-marketing-03.jpg\" alt=\"girl in a black swimsuit jumping from the boat into the sea\" title_text=\"video for marina marketing\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p> It could be daunting to browse a hashtag like #boatlife on Instagram<\/a> and see creators that publish sleek, perfectly curated content that attracts thousands of interactions. That\u2019s great, but it\u2019s not your benchmark for success.<\/p> Every marina\u2019s strength is the unique experience they have to offer a guest. Your waterfront, your docks, your family who greets the customers as friends - it is a DNA strand unique to one marina. It doesn\u2019t matter if the content doesn\u2019t look like a Quentin Tarantino shot - what matters is that you capitalize on your experience.<\/p> Here are a few practical entryways to use video marketing:<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> A Wistia deep-dive<\/a> on video engagement found that videos longer than 60 seconds experience a precipitous dropoff. Keep it short-form and audiences will typically watch at least 50% of your video for up to five minutes. So, you don\u2019t have to recreate Titanic<\/em> in your backyard.<\/p> Film the sunset, boats coming in, fishermen with their catch, people dining and laughing in your restaurant, or your state-of-the-art facilities. Your goal is to consistently evoke a sense of adventure within loyal clients and potential boating enthusiasts.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> Connections are forged in community, and it\u2019s an immensely powerful tool to engage in the boating community with consistency and enthusiasm. Loyalty increases, your network expands, and brand awareness converts into slip bookings. This looks like taking dynamic videos of fishing events, regattas, holiday weekend festivities, watersport activities, or interviews with longtime boaters. You will provide entertainment, but also value as a growing trusted resource for boating and marina knowledge.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> A novice boater may have no clue about something you do every day. Want to teach boaters how to tie a good knot? Film yourself for three minutes, post it on Youtube, and see what happens. Someone will connect with it, someone will share, and your visibility will grow. Practical videos can include how-tos for boater activities, maintenance advice, and tips for best practices on the water.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"23px\" header_3_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" sticky_enabled=\"0\" header_3_line_height=\"1.3em\"]<\/p> A pair of six-year-old boys have just caught their first crab from your dock. They\u2019re ecstatic, and their mom posts them at your shop eating ice cream. Another parent looking for a fun activity sees it on your Instagram and immediately books a rental.<\/p> Video reviews and testimonials are powerful visual proof that legitimize what you offer. Ask a loyal longtime customer to provide a short, quality story - it will instill confidence in your business, trust in your services, and encourage potential customers to give you a call when they want to get on the water.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> One might imagine that in 2023, video has saturated humanity and people are desensitized to digital media.<\/p> Nope.<\/p> Video continues to grow, buoyed by the fact that video marketing has grown by 30%<\/a> in the last seven years. It has gone from a commodity to an essential - it is a vital piece of projecting your business as a dynamic destination.<\/p> Every marina has a unique story. Tell them yours.<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.[\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! Just the latest marina marketing tips.<\/p> [\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[29,31],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25372"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25372"}],"version-history":[{"count":8,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25372\/revisions"}],"predecessor-version":[{"id":25385,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25372\/revisions\/25385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25377"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Boater communication<\/h2>\n
\u2022 Vessel checks<\/h3>\n
\u2022 Lifejacket check<\/h3>\n
\u2022 Weather check and a float plan<\/h3>\n
Keep an eye out<\/h2>\n
Make your marina signage look like a high school kid\u2019s locker<\/h2>\n
Post your safety tips on social media!<\/h2>\n
Lastly\u2026enjoy the weekend.<\/h2>\n
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
Video is integral to demonstrating your marina\u2019s unique experience.<\/h2>
\u2022 The element of attention<\/h3>
\u2022 Higher user engagement and reach<\/h3>
\u2022 Information retention and emotional connection<\/h3>
\u2022 Improved conversion rates<\/h3>
The evidence backs the assertions: The data behind video marketing efficacy<\/h2>
\u25cb The element of attention<\/strong>:<\/h4>
\u25cb Higher use engagement and reach<\/strong>:<\/h4>
\u25cb Information retention and emotional connection<\/strong>:<\/h4>
\u25cb Improved conversion and sales rates<\/strong>:<\/h4>
How does video for marina marketing translate practically?<\/h2>
\u2022 Showcase your marina\u2019s experience<\/h3>
\u2022 Engage viewers in the boating lifestyle<\/h3>
\u2022 Safety tips and how-to guides<\/h3>
\u2022 Customer testimonials<\/h3>
Video for marina marketing is only growing stronger.<\/h2>
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>
WHAT IS HAMMER & NAIL?<\/h3>