[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.17.0″ width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”THE BOARD” subhead=”A Blog To Help The Marina Owner Understand Online Marketing” text_orientation=”center” header_scroll_down=”on” scroll_down_icon=”%%0%%” background_overlay_color=”rgba(0,0,0,0.37)” logo_image_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png” content_max_width=”none” _builder_version=”4.19.5″ title_level=”h2″ subhead_font_size=”20px” background_enable_color=”off” background_image=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg” parallax=”on” custom_button_one=”on” button_one_border_color=”#ffffff” button_one_icon=”#||divi||400″ button_one_icon_placement=”left” custom_padding=”0px||90px||false|false” custom_padding_tablet=”||80px||false|false” custom_padding_phone=”||70px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”padding-top:100px;” custom_css_subtitle=”margin-bottom: 20px” background_url=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg” saved_tabs=”all” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”15px||15px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”http:\/\/marketingmarinas.com\/blog” button_text=”Back to the Blog” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_border_width=”0px” button_font=”|||on|||||” button_icon=”#||divi||400″ button_icon_placement=”left” button_on_hover=”off” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50.5156px|0px|50.5156px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ title_font=”|700|||||||” title_font_size=”35px” title_line_height=”1.2em” meta_font=”Abel||||||||” meta_text_color=”#0f0f0f” meta_font_size=”15px” background_color=”rgba(255,255,255,0)” title_font_size_tablet=”33px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” custom_css_post_meta=”font-family: ‘JosefinSans-Regular’;||display:block;” module_bg_color=”rgba(255,255,255,0)” global_colors_info=”{}”][\/et_pb_post_title][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”text messaging for marinas” title_text=”text messaging for marinas” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The Fourth of July is in three weeks and your marina is a frenzy. You\u2019re hosting a regatta, a boater safety course, and while you\u2019re at it – might as well throw a pile of 1632 doubloons in the surf and have a Fourth of July pirate treasure hunt. You\u2019ve got unconfirmed reservations, the local fireworks show has changed times, and your dock hand needs to stop leaving raw squid in the staff fridge.\u00a0\u00a0<\/p>\n
You\u2019ve got a heck of a lot of people to connect with in a timely fashion.\u00a0<\/p>\n
Enter the simple low-budget power of the text message.<\/p>\n
You might think, \u201cWell, that\u2019s too informal\u201d or \u201cThat\u2019s unprofessional.\u201d It\u2019s not. Boater loyalty is strengthened with direct marina manager-boater relationships and the communication channel is straightforward, transparent, and immediate.<\/p>\n
Here are the types of direct messaging available to marina managers, why they\u2019re integral to workflow, and how you can strengthen your communications and boater relationships with the ease of a simple text message.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Back to the Fourth of July scenario – you want to get a headcount of your regatta attendees and boater safety course. You need to know the logistics for staffing, stocking, and slip volume. Now, it wouldn\u2019t be practical if your marina has 200 slips to sit down and text each boater – we\u2019ll get into the methods. But you\u2019ve constructed your message and know who you need to contact.<\/p>\n
Most people carry their phones on them at all times. Open rates will be close to 100% versus the unpredictable nature of email. Response times are higher and within a few minutes.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
People prefer texting due to the casual ease: Read it – quick response – close the phone. \u201cYes, I\u2019ll be there – arriving 9 a.m. Saturday morning. Do you have fuel?\u201d There can be a mental resistance affiliated with phone and email – people procrastinate phone calls and many folks will purposefully ignore their emails for chunks of time as a peace-of-mind boundary.\u00a0<\/p>\n
A multi-tasking manager can send a message, continue working, and respond as needed.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Automated SMS services will send a mass direct message for you and offer affordable pricing plans with built-in options for bulk messaging. Alternatively, you have a wealth of social media options. The tools are easy, quick, and require minimal upkeep. Once you decide to initiate a specific direct messaging channel, it\u2019s good to maintain that method as your go-to channel for conversation that requires timeliness. This will provide a consistent, familiar method of communicating for you and the boater.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/text-messaging-for-marinas-02.jpg” alt=”text messaging for marinas” title_text=”text messaging for marinas” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
You have a last-minute cancellation – it takes a sense of immediacy to notify clients that you have an open slip. On the opposite side, you have a temporary closure and need to notify tenants. Providing tenants with clear, considerate communication about a slip change or closure allows a boater to quickly make alternate arrangements without feeling inconvenienced.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
CRM software platforms like Dockwa<\/a> have template messages to send out at an automated time. Whatever your method, providing friendly reminders about upcoming bookings helps the tenant stay prepared and helps you know any instructions or amenities (like stocking an Airbnb unit) you need to provide before arrival.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A direct message is the most effective way to alert tenants of impending severe weather, evacuation procedures, and area restrictions or closures.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n You\u2019ve implemented two short-term rental units – now you need to advertise. A direct message is a savvy way to update boaters about amenities offered and changes in policies and services. The same need arises for an upcoming event: a text notification allows a tenant to RSVP, ask questions, and increase the likelihood they respond to your active approach versus a passive email.<\/p>\n The recurring theme is increased efficiency and improved operational effectiveness to devote time to other tasks.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}”]<\/p>\n Before initiating any kind of direct messaging format, remember to acquire consent from each of your tenants – a mass email works fine for this. Two of any customer\u2019s main concerns will always be security and privacy – provide them opt-out options (automated services include opt-out messages) and affirmation that their contact information is secure.<\/p>\n Before utilizing direct messaging, check your organized tenant data and make sure you have each of your clients\u2019 updated contact information.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/06\/sunset-at-the-marina-03.jpg” alt=”sunset at the marina” title_text=”sunset at the marina” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n A myriad of SMS (short messaging service) apps have been designed explicitly to provide bulk messages for you, and they\u2019ll send your designed messages at times based on your booking calendar or CRM software integration.<\/p>\n SMS offers the most sincere avenue to build your relationship from manager-client to a familiar shorthand with tenants. You\u2019ll find boaters messaging you asking questions like, \u201cWhat\u2019s the water look like this weekend?\u201d and \u201cWhat do you recommend for bait in mid-June?\u201d This relationship increases boater loyalty and builds word-of-mouth advertising, and you can set it up by integrating your client list and determining message presets.<\/p>\n Broader messaging app platforms like Whatsapp<\/a>, Telegram<\/a>, and WeChat<\/a> offer an outlet to compartmentalize your manager-boater relationship and establish a streamlined channel designated for business communications. Each of these services provides the option to send multimedia, like attention-grabbing videos or upcoming events.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n You could call this a subtle \u201carms race\u201d among CRM softwares – the ability to carry the most efficient and functional manager-boater communications integrations.<\/p>\n CRM software platforms track client data like finances, boater preferences, and previous communication history. They also seamlessly integrate with email and text messaging services. Molo<\/a>, Scribble<\/a>, Dockwa<\/a>, FareHarbor<\/a>, and DockMaster<\/a> are all popular CRM systems.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” header_3_font_size_tablet=”” header_3_font_size_phone=”23px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Some marinas choose to communicate exclusively through Facebook<\/a> and Instagram<\/a>. It\u2019s a reliable method as people spend chunks of time camped on Facebook and Instagram. Utilizing Facebook Messenger and Instagram allows a manager to send events and marina updates on a personal level.<\/p>\n Before you select a tool, consider the preferences of your client base, and then consider your needs – what\u2019s my budget? Do I want an immediate response from this person or am I simply sending them an event flyer? As always, ensure you have boater consent and data privacy boundaries within your communications.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.4em” header_3_text_color=”#b5b5b5″ custom_margin=”||14px||false|false” header_2_font_size_tablet=”28px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}”]<\/p>\n Absolutely.<\/p>\n Consider the moving parts of running a marina day-to-day, and how communications tweaks could make everything run smoother. Integrating text and direct messaging enhances customer engagement, streamlines information dissemination, and builds a channel of trust and immediacy.<\/p>\n As your communications strengthen, so will the boater relationships. The people that once came to you only for your service might now consider you a friend.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg” alt=”Hammer and Nail Marketing” title_text=”Hammer and Nail Marketing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” _builder_version=”4.20.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p>\n We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off. No spam, we promise! Just the latest marina marketing tips.<\/p>\n [\/et_pb_cta][et_pb_post_nav in_same_term=”on” prev_text=”%title” next_text=”%title” _builder_version=”4.17.3″ title_font=”Abel||||||||” title_text_color=”#7a7a7a” title_font_size=”15px” title_line_height=”1.3em” custom_margin=”20px||25px||false|false” custom_css_main_element=”font-family: ‘JosefinSans-Regular’;||margin-top: 80px;” custom_css_links=”font-family: ‘JosefinSans-Regular’;” custom_css_prev_link=”color: #383838 !important;” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ show_border=”off” _builder_version=”4.16.0″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”23px” header_letter_spacing=”1px” header_line_height=”1.1em” body_font_size=”17px” body_line_height=”1.5em” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_post_nav 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global_colors_info=”{}”][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Here are the types of direct messaging available to marina managers, why they\u2019re integral to workflow, and how you can strengthen boater communications and relationships with the ease of a simple text message.<\/p>\n","protected":false},"author":3,"featured_media":25338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.17.0\" width=\"100%\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"THE BOARD\" subhead=\"A Blog To Help The Marina Owner Understand Online Marketing\" text_orientation=\"center\" header_scroll_down=\"on\" scroll_down_icon=\"%%0%%\" background_overlay_color=\"rgba(0,0,0,0.37)\" logo_image_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/amp-3.png\" content_max_width=\"none\" _builder_version=\"4.19.5\" title_level=\"h2\" subhead_font_size=\"20px\" background_enable_color=\"off\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/04\/wood-02.jpg\" parallax=\"on\" custom_button_one=\"on\" button_one_border_color=\"#ffffff\" button_one_icon=\"#||divi||400\" button_one_icon_placement=\"left\" custom_padding=\"0px||90px||false|false\" custom_padding_tablet=\"||80px||false|false\" custom_padding_phone=\"||70px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"padding-top:100px;\" custom_css_subtitle=\"margin-bottom: 20px\" background_url=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2022\/03\/6.jpg\" saved_tabs=\"all\" global_colors_info=\"{}\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" 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global_colors_info=\"{}\"][et_pb_button button_url=\"http:\/\/marketingmarinas.com\/blog\" button_text=\"Back to the Blog\" button_alignment=\"center\" _builder_version=\"4.16\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"16px\" button_border_width=\"0px\" button_font=\"|||on|||||\" button_icon=\"#||divi||400\" button_icon_placement=\"left\" button_on_hover=\"off\" animation_style=\"fade\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.16\" custom_padding=\"50.5156px|0px|50.5156px|0px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.16.0\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.18.0\" title_font=\"|700|||||||\" title_font_size=\"35px\" title_line_height=\"1.2em\" meta_font=\"Abel||||||||\" meta_text_color=\"#0f0f0f\" meta_font_size=\"15px\" background_color=\"rgba(255,255,255,0)\" title_font_size_tablet=\"33px\" title_font_size_phone=\"28px\" title_font_size_last_edited=\"on|phone\" custom_css_post_meta=\"font-family: 'JosefinSans-Regular';||display:block;\" module_bg_color=\"rgba(255,255,255,0)\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" alt=\"Boston Whaler\" title_text=\"Boston Whaler\" _builder_version=\"4.20.2\" _dynamic_attributes=\"src\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Boston Whaler restoration is as much an art form as a skill, and the best to do it use their hands to mold, shape, sand, and retrofit the historic models into pieces of luxurious recreation. They take a hardy piece of nostalgic craftsmanship enveloped in the mythos of the sea, and they give it renewed life.<\/p> The criteria for the best is based upon a restoration company\u2019s commitment to the original design, the quality of their modifications, aesthetic, knowledge of their craft, and of course - a love for Boston Whalers.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Cherry-Whalers-restoration-01.jpg\" alt=\"Cherry Whalers restoration\" title_text=\"Cherry Whalers restoration\" show_bottom_space=\"off\" _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" text_font_size=\"13px\" text_line_height=\"1.4em\" text_orientation=\"center\" global_colors_info=\"{}\"]<\/p> Photo credit: Cherry Whalers<\/span><\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" global_colors_info=\"{}\"]<\/p> Cherry Whalers<\/a> is a prominent example of a form of renovation that originated with car enthusiasts - a hybrid blend of the old and the new called \u201cresto-mods\u201d<\/a>. This process involves meticulous restoration of the classic aesthetic, but upgrading power and electronic navigation with modern components.<\/p> Cherry Whalers exists in an elite class of restoration companies with a flair for resto-mod upgrades.\u00a0<\/p> A Cherry Whaler renovated vessel comes with an overhaul package exclusive to Cherry Whalers: an extended-range fuel tank, luxury Flexiteek decking<\/a>, and re-routing and concealment of wires and hardware components to maintain the minimalist concept. They offer custom options for the boat\u2019s powertrain, paintwork, and electrical systems.\u00a0<\/p> Their woodwork craftsmanship of the classic mahogany is especially eye-catching - they are experts at capturing the aesthetic that makes Boston Whalers both rustic archaic and crisply modern.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/A-1978-15-Striper-restored-and-sold-by-FasseCo-01.jpg\" alt=\"A 1978 15\u2019 Striper restored and sold by Fass\u0113Co. (Photo credit: Fass\u0113Co)\" title_text=\"A 1978 15\u2019 Striper restored and sold by Fass\u0113Co. (Photo credit: Fass\u0113Co)\" show_bottom_space=\"off\" _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" text_font_size=\"13px\" text_line_height=\"1.4em\" text_orientation=\"center\" global_colors_info=\"{}\"]<\/p> A 1978 15\u2019 Striper restored and sold by Fass\u0113Co. (Photo credit: Fass\u0113Co)<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" global_colors_info=\"{}\"]<\/p> Like Cherry Whalers, Fass\u0113Co<\/a> specializes in the art of resto-mods and was profiled for its passionate dedication<\/a> to Boston Whalers restoration. The husband-and-wife team of Read and Julie Fasse<\/a> grew into the business through their love of Whalers, and it shows in their dedication to hand-picking each boat hull<\/a> that they renovate.\u00a0<\/p> Fass\u0113Co\u2019s process is like an archivist handling a 400-year-old document. They verify the boat\u2019s structural integrity and strip out all the old rigging and hardware. They move on to solvent-washing, sanding, and re-glassing. After this labor, they give the Whaler its rebirth and upgrade the propulsion and electrical systems, install new fuel lines, tank, and wiring, and implement the solid hardwood that gives the interiors their rustic allure.\u00a0\u00a0<\/p> Fass\u0113Co<\/a> implements a standard of power across its restorations - they \u201cpower match\u201d the specific hull to Yamaha 4-stroke outboard motors and pair it with a PowerTech! stainless steel propeller<\/a>. The best Boston Whaler restoration companies publicly share their knowledge and passion and Fass\u0113Co is no different: Read Fasse publishes an in-depth Youtube series<\/a> that profiles the nuances of their Whaler restorations.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/The-sleek-mahogany-of-an-11-Whaler-restored-by-Boston-Whaler-Restorations-01.jpg\" alt=\"The sleek mahogany of an 11\u2019 Whaler restored by Boston Whaler Restorations\" title_text=\"The sleek mahogany of an 11\u2019 Whaler restored by Boston Whaler Restorations\" show_bottom_space=\"off\" _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" text_font_size=\"13px\" text_line_height=\"1.4em\" text_orientation=\"center\" global_colors_info=\"{}\"]<\/p> The sleek mahogany of an 11\u2019 Whaler restored by Boston Whaler Restorations. [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" global_colors_info=\"{}\"]<\/p> \u201cWhere Whalers are reborn\u201d is the tagline for the Boston Whaler Renovations<\/a> company. If you\u2019re gonna master a niche industry, be straightforward, right?\u00a0<\/p> Boston Whaler Renovations also completes restoration work on Mako, Grady-White, and Aquasport models. Like any of the best Whaler restoration outfits, Boston Whaler Renovations walks the client explicitly through their restoration process - they know what the boat means to the owner.\u00a0<\/p> Strip it down to the skeleton hull, then primer, sand, and apply Awlgrip marine paint<\/a>. Then they build it back up with a complete upgrade: new varnish, paint, fuel tank, electrical, power, controls, and seating. And of course, the glossed gleam of newly installed mahogany.\u00a0<\/p> Boston Whalers Renovations<\/a> restores any Whaler model but often gravitates towards the older classics: one of their projects for 2022-23<\/a> is a 13\u2019 Whaler from 1958.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/A-jade-mist-Awlgrip-coat-applied-by-the-artists-at-Metan-Marine-01.jpg\" alt=\"A \u201cjade mist\u201d Awlgrip coat applied by the artists at Metan Marine. A \u201cjade mist\u201d Awlgrip coat applied by the artists at Metan Marine. [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" global_colors_info=\"{}\"]<\/p> Metan Marine Restoration<\/a> is a company explicit in transparency with an entire Youtube series dedicated to their restorations, and are well-reputed for 25 years as one of the best in the industry.\u00a0<\/p> They also might carry the best fiberglass repair team in the country.\u00a0<\/p> Metan Marine is home to a team of craftsmen<\/a> that have devoted decades to mastering the various arts of restoration. Their shop leader is a 40-year craftsman and expert in metal and fiberglass fabrication. They have a team member that explicitly specializes in gelcoat application and color matching. Another is a 45-year veteran in carpentry.\u00a0<\/p> Some of Metan\u2019s recently highlighted restorations<\/a> include a 1968 Sakonnet 16.7\u2019 Whaler and a 1971 13\u2019 Sourpuss.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/A-rare-1971-Sourpuss-restored-by-TDC-Marine-01.jpg\" alt=\"A rare 1971 Sourpuss restored by TDC Marine\" title_text=\"A rare 1971 Sourpuss restored by TDC Marine\" show_bottom_space=\"off\" _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" text_font_size=\"13px\" text_line_height=\"1.4em\" text_orientation=\"center\" global_colors_info=\"{}\"]<\/p> A rare 1971 Sourpuss restored by TDC Marine. [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||||false|false\" global_colors_info=\"{}\"]<\/p> \u201cAll-original classic Boston Whalers\u201d is TDC Marine<\/a>\u2019s straightforward tagline letting customers know that they are in the business of making your Whaler look and feel like it just exited the original Braintree, Massachusetts production facility<\/a>.<\/p> While companies like Fass\u0113Co and Cherry Whalers offer a more dramatic rebuild interpretation with their custom resto-mods, TDC Marine<\/a> dedicates their business to restorations that capture the exactly replicated authenticity of the original model.\u00a0<\/p> This is the Whaler restoration company for the Whaler purist.<\/p> TDC Marine makes it a priority to source original parts when available, and you can tell they love their Whalers just by looking at current projects: each TDC Whaler renovation has a backstory, like the 13\u2019 1970 Sport that they found in a barn<\/a> in Ithaca, New York.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" header_2_font=\"|600|||||||\" header_2_font_size=\"30px\" header_2_line_height=\"1.4em\" header_3_text_color=\"#b5b5b5\" custom_margin=\"||14px||false|false\" header_2_font_size_tablet=\"28px\" header_2_font_size_phone=\"24px\" header_2_font_size_last_edited=\"on|desktop\" header_3_font_size_tablet=\"\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Maybe it\u2019s triggered by memories from youth, or the gleaming mahogany of a boat adored for its simplistic and stalwart companionship. Whatever the source of their passion, those who tear down and build back up these classic \u201cunsinkable\u201d creatures honor a common theme:<\/p> Each renovated hull has a story, and each of these stories has earned another chance to live on as seaworthy pieces of art.<\/p> [\/et_pb_text][et_pb_divider _builder_version=\"4.16.0\" _module_preset=\"default\" custom_margin=\"||20px||false|false\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/03\/Hammer-and-Nail-Marketing-banner-blog-MM.jpg\" alt=\"Hammer and Nail Marketing\" title_text=\"Hammer and Nail Marketing\" url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@\" _builder_version=\"4.20.2\" _dynamic_attributes=\"url\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" header_3_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p> Hammer and Nail Marketing is a boutique marketing firm that helps small to mid-sized marinas get noticed by boaters. If you\u2019d like to focus on operating your marina without the additional responsibility of marketing, get in touch with us.<\/p> We\u2019re boaters ourselves from a background of operating a family-run marina. From a group of experts who know the water, let Hammer and Nail Marketing help you be the waterfront your local boaters see every time they cast off.<\/p> [\/et_pb_text][et_pb_cta title=\"SUBSCRIBE TO OUR NEWSLETTER\" button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1MTg2In19@\" button_text=\"SUBSCRIBE\" _builder_version=\"4.20.4\" _dynamic_attributes=\"button_url\" _module_preset=\"default\" header_font=\"|700|||||||\" header_text_color=\"#000000\" header_font_size=\"30px\" header_line_height=\"1.2em\" body_font_size=\"17px\" body_line_height=\"1.4em\" background_enable_color=\"off\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"rgba(255,255,255,0.81) 0%|rgba(255,255,255,0.85) 100%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/marketingmarinas.com\/wp-content\/uploads\/2023\/05\/marina-marketing-newsletter-bg-01.jpg\" custom_button=\"on\" button_text_color=\"#000000\" button_bg_color=\"#FFFFFF\" button_border_width=\"1px\" button_use_icon=\"off\" button_custom_margin=\"9px||||false|false\" background_layout=\"light\" custom_margin=\"57px||57px||true|false\" custom_padding=\"64px||64px||true|false\" header_font_size_tablet=\"\" header_font_size_phone=\"26px\" header_font_size_last_edited=\"on|phone\" box_shadow_style=\"preset1\" box_shadow_blur=\"9px\" global_module=\"25305\" saved_tabs=\"all\" global_colors_info=\"{}\" button_bg_color__hover_enabled=\"on|desktop\" button_bg_color__hover=\"#000000\" button_bg_enable_color__hover=\"on\" button_text_color__hover_enabled=\"on|desktop\" button_text_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|desktop\" button_border_color__hover=\"#000000\"]<\/p> No spam, we promise! Just the latest marina marketing tips.<\/p> [\/et_pb_cta][et_pb_post_nav in_same_term=\"on\" prev_text=\"%title\" next_text=\"%title\" _builder_version=\"4.17.3\" title_font=\"Abel||||||||\" title_text_color=\"#7a7a7a\" title_font_size=\"15px\" title_line_height=\"1.3em\" custom_margin=\"20px||25px||false|false\" custom_css_main_element=\"font-family: 'JosefinSans-Regular';||margin-top: 80px;\" custom_css_links=\"font-family: 'JosefinSans-Regular';\" custom_css_prev_link=\"color: #383838 !important;\" global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_sidebar orientation=\"right\" area=\"sidebar-1\" show_border=\"off\" _builder_version=\"4.16.0\" header_font=\"|||on|||||\" header_text_color=\"#000000\" header_font_size=\"23px\" header_letter_spacing=\"1px\" header_line_height=\"1.1em\" body_font_size=\"17px\" body_line_height=\"1.5em\" global_colors_info=\"{}\"][\/et_pb_sidebar][et_pb_post_nav _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Abel||||||||\" title_font_size=\"16px\" title_letter_spacing=\"0.5px\" title_line_height=\"1.3em\" custom_margin=\"||30px||false|false\" global_colors_info=\"{}\"][\/et_pb_post_nav][et_pb_text admin_label=\"Social\" _builder_version=\"4.17.4\" text_font=\"|||on|||||\" text_font_size=\"20\" global_colors_info=\"{}\"]Social[\/et_pb_text][et_pb_social_media_follow _builder_version=\"4.16\" background_layout=\"dark\" border_radii=\"on|100%|100%|100%|100%\" link_shape=\"circle\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/hammerandnailmarketing\/\" _builder_version=\"4.16\" background_color=\"#517fa4\" bg_color=\"#517fa4\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Instagram [\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/pg\/hammerandnailmarketing\/about\/\" _builder_version=\"4.16\" background_color=\"#3b5998\" bg_color=\"#3b5998\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"] Facebook [\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" max_width=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_comments _builder_version=\"4.16\" _module_preset=\"default\" form_field_background_color=\"#FFFFFF\" form_field_text_color=\"#000000\" form_field_focus_background_color=\"#f2f2f2\" header_level=\"h2\" header_font=\"|||on|||||\" header_font_size=\"25px\" title_font=\"|||on|||||\" form_field_font=\"Open Sans||||||||\" custom_button=\"on\" button_text_color=\"#000000\" button_border_width=\"2px\" border_radii_fields=\"on|8px|8px|8px|8px\" border_width_all_fields=\"1px\" border_color_all_fields=\"#000000\" global_colors_info=\"{}\"][\/et_pb_comments][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[29],"_links":{"self":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25336"}],"collection":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/comments?post=25336"}],"version-history":[{"count":11,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25336\/revisions"}],"predecessor-version":[{"id":25363,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/posts\/25336\/revisions\/25363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media\/25338"}],"wp:attachment":[{"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/media?parent=25336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/categories?post=25336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmarinas.com\/wp-json\/wp\/v2\/tags?post=25336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Emergencies<\/h3>\n<\/li>\n<\/ul>\n
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General updates and event announcements<\/h3>\n<\/li>\n<\/ul>\n
The importance of consent and contact info<\/h2>\n
So, what are the best methods of direct messaging communication?<\/h2>\n
\n
Free messaging and SMS apps<\/h3>\n<\/li>\n<\/ul>\n
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Customer Relationship Management (CRM) software<\/h3>\n<\/li>\n<\/ul>\n
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Social media channels<\/h3>\n<\/li>\n<\/ul>\n
Do you have any suggestions on where to start?<\/h2>\n
\n
Article by Hammer and Nail Marketing<\/a><\/em><\/span><\/strong><\/h4>\n
WHAT IS HAMMER & NAIL?<\/h3>\n
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Photo credit: Metan Marine Restoration\" title_text=\"A \u201cjade mist\u201d Awlgrip coat applied by the artists at Metan Marine. Photo credit: Metan Marine Restoration\" show_bottom_space=\"off\" _builder_version=\"4.20.2\" _module_preset=\"default\" custom_margin=\"30px||5px||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.20.2\" _module_preset=\"default\" text_font_size=\"13px\" text_line_height=\"1.4em\" text_orientation=\"center\" global_colors_info=\"{}\"]<\/p>
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