Local legends and lost gold? Turns out, they make for good SEO. Use your region’s history to help your marina stand out in search results.
Blood and Treasure Make Good SEO: How To Use Your Region’s History
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Marina Marketing
Avoiding a “Tombstone” Christmas: Downseason marketing activities for marinas
The “downseason” for marinas can be months of lower boater traffic and decreased income. The lake or river slows and tumbleweeds blow in. So, what can you do to be visible in the winter months?
Mission: Possible – Creating your 2025 marine marketing plan
Ensure your marine business thrives in 2025. Learn why a solid marketing plan is the key to setting goals, staying organized, and driving success.
Virtual tours for marinas: Get cinematic with your waterfront
By showcasing your marina’s unique features, virtual tours make it easy for potential customers to explore remotely and connect with your services. Let’s talk about the tools and strategies to create captivating tours that can boost your online visibility and attract new visitors from afar.
A digital treasure chest of Goonie gold: Increase your five-star reviews
Not only do your reviews look good reflecting outward, but a growth-oriented manager will study their reviews for how they can improve internally. They are a foundational support of your digital presence – good reviews – and testimonials – are a must.
Today, we discuss the strategy behind your feedback, and how to get more of it.
Be Like Iron Man: The Importance of a Marina Blog
Your marina may already be a formidable marketing presence. You’ve got a newsletter – that’s great. You’ve got a clean, crisp website. Establishing a consistent blog presence on that website? Now you are Iron Man wearing the gloves that look like they’re filled with moonbeams.
Today, we discuss how you can enhance your brand and achieve increased customer conversions with a website blog presence.
Who are you? Your Newsletter Readers Really Want to Know
Some marinas–around this time of the year–do a last-year reflection followed by a new-year goal-setting to prepare to step forward and reach new heights. With the AMI Conference concluding last week, and marine industry stakeholders invigorated as we high-tide ebb our way to spring, now is a great time to review one of the simplest, surest ways to engage customers:
The newsletter.
CMO, DIY, or a Marina Marketing Agency: What’s Right for You?
Today, we explore the upsides and downsides of three marina marketing directions: Chief marketing officers, marketing agencies, or the old-fashioned do-it-yourself.
Hammer & Nail Welcomes Cedar Bayou Marina on Lake Texoma, Texas
Endless stories could be told about a lake that holds a “Burning of the Socks” event each spring, or one that draws anglers to one of the world’s only self-sustaining striped bass populations. These forested shores that hold so much American history are home to Cedar Bayou Marina, which Hammer & Nail has joined with to bring its story to a wider audience.
The Power of Video for Marina Marketing: Why Every Manager Should be Integrating Short-form Video in 2023
Is video for marina marketing translating to more boaters in your marina? We’ll explore why it’s effective and how you can amplify search traffic, page conversions, and product purchases through the simplicity of a cell phone video.